TRUE HEALTH CHIROPRACTIC, INC.; MCLAUGHLIN CHIROPRACTIC ASSOCIATES, INC., individually and as representatives of a class of similarly situated persons v. MCKESSON CORPORATION; MCKESSON TECHNOLOGIES, INC.
No. 16-17123
UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT
July 17, 2018
D.C. No. 4:13-cv-02219-HSG
Opinion by Judge W. Fletcher
FOR PUBLICATION
Appeal from the United States District Court for the Northern District of California Haywood S. Gilliam, Jr., District Judge, Presiding
Argued and Submitted October 17, 2017 San Francisco, California
Filed July 17, 2018
Before: Michael Daly Hawkins, William A. Fletcher, and Richard C. Tallman,
Opinion by Judge W. Fletcher
TRUE HEALTH CHIROPRACTIC V. MCKESSON
SUMMARY*
Telephone Consumer Protection Act / Class Certification
The panel affirmed in part and reversed in part the district court‘s denial of class certification in an action under the Telephone Consumer Protection Act.
Appellants sought to represent a class of plaintiffs who allegedly received unsolicited faxed advertisements from defendants in violation of the TCPA. The district court denied class certification on the ground that under
The panel concluded that the district court did not impose an “ascertainability” or administrative feasibility requirement for class certification. Agreeing with the Sixth Circuit, the panel held that there is no requirement that all faxes, whether consented or not, must contain an “opt-out” notice because the FCC‘s Solicited Fax Rule has been held invalid by the D.C. Circuit.
The panel nonetheless concluded that the district court erred in part in holding that appellants’ proposed class or subclasses failed to satisfy the predominance requirement of* Rule 23(b)(3).
The panel held that in light of Van Patten v. Vertical Fitness Grp., LLC, 847 F.3d 1037 (9th Cir. 2017) (holding that “express consent” is an affirmative defense to a claim brought under
COUNSEL
Glenn L. Hara (argued), Anderson and Wanca, Rolling Meadows, Illinois; Willem F. Jonckheer, Schubert Jonckheer & Kolbe LLP, San Francisco, California; for Plaintiffs-Appellants.
Joseph R. Palmore (argued) and Seth W. Lloyd, Morrison & Foerster LLP, Washington, D.C.; Ben Patterson and Tiffany Cheung, Morrison & Foerster LLP, San Francisco, California; for Defendants-Appellees.
OPINION
W. FLETCHER, Circuit Judge:
Appellants True Health Chiropractic and McLaughlin Chiropractic (“True Health“) seek to represent a class of plaintiffs who allegedly received unsolicited
I. Background
A. True Health‘s TCPA Claim
The TCPA forbids certain unsolicited advertisements sent via phone or facsimile (“fax“).
True Health‘s Second Amended Complaint (“SAC“) alleges that McKesson sent to named plaintiffs and other putative class members unsolicited fax advertisements without their prior express permission or invitation, and without opt-out notices, in violation of
B. Discovery
During discovery, True Health requested that McKesson produce “[a]ll Documents indicating that any person gave prior express invitation or permission to receive facsimile transmissions of any [McKesson advertisements].” True Health also asked McKesson to identify “each
McKesson responded by listing three groups of consent defenses that it claimed relieved it of TCPA liability. McKesson attached to its response three exhibits, which corresponded to the three groups of asserted consent defenses, listing putative class members who purportedly consented in the specified manners. According to McKesson, each exhibit contains the “name and contact information (where available)” of faxes for each asserted consent defense. The exhibits are not in the record, but McKesson described the consent defenses it asserted against the putative class members in each exhibit.
Exhibit A lists putative class members that, according to McKesson, (1) provided their fax numbers when registering a product purchased from Physician Practice Solutions (“PPS“), a business unit of McKesson Technologies, and/or (2) entered into software-licensing agreements, called End User License Agreements (“EULAs“). Exhibit A, which contains 11,979 unique fax numbers, lists all of the putative class members on whose behalf True Health brings suit.
Exhibit B, a subset of Exhibit A, lists putative class members that, according to McKesson, (1) “check[ed] a box during their software registration that indicated their express permission to be sent faxes as a preferred method of communication to receive promotional information,” (2) “complete[d] a written consent form whereby they further provided their express permission to receive faxes,” and/or (3) “confirm[ed],” via phone, “that they would like to continue to receive faxes and/or would like to change their communication method preferences” during an “outreach program to update contact information of certain preexisting customers.” The putative class members listed in Exhibit B were identified “based on information currently residing in [a PPS internal database].” McKesson stated that Exhibit B may not list every putative class member that consented in the specified ways: “Other recipients of those faxes may have also indicated consent through one or more of the methods described above before receiving such faxes, but limitations of the database do not allow Defendants to identify those specific customers without individualized inquiries.” Exhibit B lists 2,701 unique fax numbers.
Exhibit C, another subset of Exhibit A, lists putative class members that, according to McKesson, gave consent in individual “oral or email” communications with McKesson sales representatives. McKesson stated,
“Often, because of ... long-standing and well developed relationships, PPS sales representatives would learn and know that a particular customer exclusively preferred to receive faxes over, for example, emails. Other times, PPS sales representatives would notate that customer‘s preference for faxes by making a note that might be linked to the [PPS internal database]. ... In some instances, customers specifically requested that they receive promotional information exclusively via fax.”
McKesson stated further, as it did with respect to Exhibit B, that Exhibit C may not list every putative class member that consented in the specified ways: “Other recipients of those faxes may have also indicated invitation or permission through oral communications with their PPS representatives, and individualized inquiries must be conducted to specifically identify those customers.” Exhibit C lists fifty-five unique fax numbers.
C. Denial of Class Certification
True Health moved under
The district court denied class certification, holding that individual issues in McKesson‘s various consent defenses defeated predominance under
II. Standard of Review
We review orders denying class certification as well as the underlying factual determinations for abuse of discretion. Jimenez v. Allstate Ins. Co., 765 F.3d 1161, 1164 (9th Cir. 2014) (citing Berger v. Home Depot USA, Inc., 741 F.3d 1061, 1066 (9th Cir. 2014), abrogated on other grounds by Microsoft Corp. v. Baker, 137 S. Ct. 1702 (2017)); Mazza v. Am. Honda Motor Co., 666 F.3d 581, 588 (9th Cir. 2012) (citing Zinser v. Accufix Research Inst., Inc., 253 F.3d 1180, 1186 (9th Cir. 2001)). A district court abuses its discretion when it applies the wrong legal standard. Jimenez, 765 F.3d at 1167 (citing Levya v. Medline Indust., Inc., 716 F.3d 510, 514 (9th Cir. 2013)). We review de novo the district court‘s application of the law to the facts. Mazza, 666 F.3d at 588 (citing United States v. Hinkson, 585 F.3d 1247, 1259 (9th Cir. 2009) (en banc)).
III. Discussion
True Health makes three arguments on appeal. First, it argues that the district
A. Ascertainability
True Health argues that the district court erred in imposing an ascertainability requirement for class certification in violation of Briseno v. ConAgra Foods, Inc., 844 F.3d 1121, 1124-25 (9th Cir. 2017). True Health‘s argument fails.
In its order denying class certification, the district court observed in passing that some courts have read an ascertainability requirement into
Nor did the court violate Briseno. In Briseno, the defendant argued that a class must be “ascertainable” to be certified under
B. The Solicited Fax Rule
True Health argues that under the FCC‘s Solicited Fax Rule,
True Health‘s argument fails because the Solicited Fax Rule has been held invalid by the D.C. Circuit. The FCC promulgated the Solicited Fax Rule in 2006. The FCC then issued an order in 2014 interpreting the Solicited Fax Rule. See Order, Petitions for Declaratory Ruling, Waiver, and/or Rulemaking Regarding the Commission‘s Opt-Out Requirement for Faxes Sent with the Recipient‘s Prior Express Permission, 29 FCC Rcd. 13,998 (2014). In Bais Yaakov, the D.C. Circuit vacated the 2014 FCC order on the ground that the underlying Solicited Fax Rule was invalid: “We hold that the FCC‘s 2006 Solicited Fax Rule is unlawful to the extent that it requires opt-out notices on solicited faxes.” 852 F.3d at 1083.
In Bais Yaakov, the D.C. Circuit decided multiple petitions for review that had been consolidated and transferred by the Judicial Panel on Multidistrict Litigation (“JPML“). See Sandusky Wellness Ctr. v. ASD Specialty Healthcare, 863 F.3d 460, 467 (6th Cir. 2017) (describing procedural history of Bais Yaakov). When the JPML consolidates challenges to an agency regulation and transfers them to a court of appeals, the court to which they are transferred becomes “the sole forum
True Health argues that Bais Yaakov‘s holding—that the Solicited Fax Rule is invalid—is not binding on us because the FCC‘s 2006 Solicited Fax Rule was not directly under review. True Health does not challenge the authority of the court in Bais Yaakov to invalidate the Solicited Fax Rule in the course of reviewing the FCC‘s 2014 order, but it argues that the only part of Bais Yaakov binding on this court was its ruling vacating the 2014 order.
Plaintiff Sandusky Wellness Center, represented by the same counsel as True Health in this case, made essentially the same argument to the Sixth Circuit last year. See Sandusky, 863 F.3d at 467-68. The Sixth Circuit disagreed with the argument, and so do we. It is, of course, true that Bais Yaakov reviewed a 2014 FCC order. But the validity of the 2014 order depended on the validity of the 2006 Solicited Fax Rule, and the court in Bais Yaakov squarely held that the underlying Solicited Fax Rule was invalid. We agree with the reasoning of the Sixth Circuit and hold that we are bound by Bais Yaakov.2
C. Predominance
Finally, in the event that its Solicited Fax Rule argument is rejected, True Health argues that the district court abused its discretion in holding that McKesson‘s consent defenses foreclosed a finding of predominance under
As a preliminary matter, McKesson argues that True Health has “forfeited” any argument that the district court should have certified subclasses. According to McKesson, “Plaintiffs ... did not even make a cursory attempt” to “satisfy [their] burden” to “show that any proposed subclass complies with [the] requirements [of
“Although no bright line rule exists to determine whether a matter has been properly raised below, an issue will generally be deemed waived on appeal if the argument was not raised sufficiently for the trial court to rule on it.” Tibble v. Edison Int‘l, 843 F.3d 1187, 1193 (9th Cir. 2016) (en banc) (quoting In re Mercury Interactive Corp. Sec. Litig., 618 F.3d 988, 992 (9th Cir. 2010)) (internal alteration omitted). In its motion for class certification, True Health argued, assuming the failure of its Solicited Fax Rule argument, that subclasses should be certified. True Health wrote,
“Defendants’ claims for prior express permission can easily be decided through creation of subclasses. For example, ... Defendants admit their claim of express permission with respect to 39,495 transmission to 7,760 fax numbers is that they obtained permission in software-registration forms. The Court
can easily decide whether listing a fax number on a software-registration form constitutes ‘prior express permission’ to receive fax advertisements at that number.” (Citations omitted.)
Combined with the discussion of subclasses that took place during oral argument below, this was enough to alert the court that subclasses were sought, to indicate how they might be defined, and to preserve the issue for appeal.
When certification is sought for a litigation class, the predominance inquiry under
1. Burden of Proof on Consent
We begin with the question whether True Health or McKesson bears the burden of proof on the issue of consent. While the appeal in this case was pending, we decided Van Patten v. Vertical Fitness Group, LLC, 847 F.3d 1037 (9th Cir. 2017). There, we held that “express consent” is an affirmative defense to a claim brought under a provision of the TCPA dealing with unsolicited telephone calls, and that the defendant bears the burden of proving such consent. Van Patten, 847 F.3d at 1044; see also
Putative class members, of course, retain the burden of showing that the proposed class satisfies the requirements of
2. Subclasses
True Health argues that three subclasses comprising the putative class members identified in Exhibits A, B, and C satisfy the predominance requirement of
Exhibit A lists all putative class members, including those listed in Exhibits B and C. Their claims are based on faxes sent to 11,979 unique fax numbers. If we remove from Exhibit A all putative class members listed in Exhibits B and C, McKesson has asserted only two consent defenses. First, McKesson asserts that some of the remaining putative class members gave consent by providing their fax numbers when registering a product purchased from a subdivision of McKesson. Second, McKesson asserts that some of them gave consent by entering into software-licensing agreements, or EULAs. We have examples of product registrations and EULAs in the record. McKesson has provided no further evidence relevant to these two defenses.
So far as the record shows, there is little or no variation in the product registrations and the EULAs. For both of these asserted defenses, the predominance requirement of
Exhibit C lists putative class members whose claims are based on faxes sent to fifty-five unique fax numbers. McKesson provided evidence in the district court that its consent defenses to these claims would be based on individual communications and personal relationships between McKesson representatives and their customers. The variation in such communications and relationships, as evidenced by the declaration of Mr. Paul and deposition testimony of Ms. Holloway, is enough to support denial of class certification under
Exhibit B lists putative class members whose claims are based on faxes sent to 2,701 unique fax numbers. McKesson asserts several different consent defenses against these putative class members. First, McKesson asserts that some putative class members listed in Exhibit B gave consent by “check[ing] a box during their software registration that indicated their express permission to be sent faxes as a preferred method of communication to receive promotional information.” Second, McKesson asserts that some of them gave
It is possible that some or all of the putative class members in Exhibit B satisfy the predominance requirement. For example, the putative class members against whom the first defense would be asserted—those who “check[ed] a box during their software registration“—may be indistinguishable from those class members listed in Exhibit A who assertedly gave consent during product registration. If so, their claims would satisfy the predominance requirement of
Conclusion
On the current record, we affirm in part, reverse in part, and remand. We affirm the district court‘s denial of class certification with respect to a possible subclass of the putative class members with the fifty-five unique fax numbers in Exhibit C. We reverse the district court‘s holding that the other possible subclasses cannot satisfy the predominance requirement of
AFFIRMED in part, REVERSED in part, and REMANDED.
The parties shall bear their own costs.
