Lead Opinion
OPINION
These consolidated appeals concern the constitutionality of five city ordinances that regulate mobile billboards. One of the ordinances limits the type of sign that may be affixed to motor vehicles parked or left standing on public streets; the other ordinances prohibit non-motorized, “mobile billboard advertising displays” within city limits. Appellants, who have been subject to enforcement under the ordinances, brought suit against the municipalities arguing that the mobile billboard laws im-permissibly restrict their freedom of speech in violation of the First Amendment. We have jurisdiction under 28 U.S.C. § 1291, and we review de novo the district court’s grant of summary judgment in favor of the municipalities. We hold that the ordinances withstand First Amendment scrutiny as content-neutral, reasonable, time, place, and manner restrictions on speech. See Long Beach Area Peace Network v. City of Long Beach,
BACKGROUND
Between 2010 and 2012, the California-Legislature enacted a series of amendments to the Vehicle Code empowering local municipalities to regulate mobile billboards, which the Legislature found to blight city streets, endanger residents, and
In response, the cities of Los Angeles, Santa Clarita, Rancho Cucamonga, and Loma Linda passed virtually identical ordinances banning one or both types of mobile billboards and permitting public officials to exact civil penalties and impound vehicles sporting signs that violate the ordinances. The cities’ ordinances mirror and explicitly reference the California Legislature’s amendments to the Vehicle Code. For example, section 87.54 of the Los An-geles Municipal Code (the “motorized mobile billboard ordinance”) provides, in pertinent part:
A motor vehicle may contain advertising signs that are painted directly upon or are permanently affixed to the body of, an integral part of, or fixture of a motor vehicle for permanent decoration, identification, or display and that do not extend beyond the overall length, width, or height of the vehicle. Advertising signs that are painted directly upon or permanently affixed to a motor vehicle shall not be painted directly upon or permanently affixed in such a manner as to make the motor vehicle unsafe to be driven, moved, parked or left standing on any public street or public lands in the City. Motor vehicles that pose a safety hazard shall be impounded pursuant to [the] California Vehicle Code ....
L.A. Mun. Code § 87.54 (2012). The other four ordinances (the “non-motorized mobile billboard ordinances”) make it unlawful to park a “mobile billboard advertising display” on any public street within city limits. See L.A. Mun. Code § 87.53 (2013); Loma Linda Mun. Code § 10.36.070 (2011); Rаncho Cucamonga Mun. Code § 10.52.080 (2011); Santa Clarita Mun. Code § 12.84 (2011). The non-motorized mobile billboard ordinances all incorporate the definition of “mobile billboard advertising display” codified at California Vehicle Code section 395.5: “advertising display[s]” that are attached to non-motorized vehicles, carry a sign or billboard, and are “for the primary purpose of advertising.”
Appellants Lone Star Security & Video, Inc. and Sami Ammari own mobile billboards that are subject to the cities’ bans. Lone Star Security operates а fleet of
Lone Star Security was last before this court in 2013, when a panel affirmed the district court’s denial of a preliminary injunction blocking the cities from enforcing the non-motorized mobile billboard ordinances. See Lone Star Sec. & Video, Inc. v. City of Los Angeles,
DISCUSSION
Thе First Amendment, as applied to the states through the Fourteenth Amendment, prohibits state and local governments from enacting laws “abridging the freedom of speech.” Reed v. Town of Gilbert, — U.S. -,
The cities bear the burden of proving the constitutionality of the ordinances at issue. See United States v. Playboy Entm’t Grp., Inc.,
I. Content Neutrality
The parties concede that all of the ordinances at issue bear upon interests that the First Amendment protects. Thus, we consider first whether the regulations are content neutral or content based.
A regulation is content based if, “on its face,” it “draws distinctions based on the message a speaker conveys.” Id. at 2227. A regulation that defines regulated speech by a particular subject matter or that discriminates between viewpoints is plainly content based. Id. at 2227, 2230. For example, the Supreme Court recently held that an ordinance that imposed more stringent restrictions on signs directing the public to a church meeting than on “political” signs was content based. See id. at 2232. In addition, an ostensibly viewpoint-neutral law is content based if it was “adopted by thе government because of disagreement with the message the speech conveys.” Id. at 2227 (internal quotation marks and alterations omitted).
By its terms, the motorized billboard ordinance regulates the way in which “advertising signs” may be affixed to motor vehicles on city streets. The non-motorized billboard ordinances likewise apply to “mobile billboard advertising displays” within the meaning of California Vehicle Code section 395.5, which includes as part of the definition that the vehicle be “for the primary purpose of advertising.” Neither the California Vehicle Code nor the mobile billboard ordinances define “advertising,” however, and Appellants insist that the ordinances are content based because they distinguish between billboards that “advertise” and all other signs, such as those that do not advertise. Appellants’ argument, in essence, is that the only signs that “advertise” are those that propose a commercial transaction.
We disagree that the word “advertising” renders the challenged regulations
The term “advertise” is not limited to calling the public’s attention to a product or a business. The definition of “advertise” is more general: “to make something knоwn to[;] ... to make publicly and generally known[;] ... to announce publicly especially] by a printed notice or a broadcast (Merrian [sic]— Webster’s Collegiate Diet. (10th ed., 1995) p. 18; italics added.) Thus, although the subject of the matter brought to notice may be commercial, it is not necessarily so. Messages endorsing a political candidate, a social cause or a religious belief would also fall within the term “advertise.”
IcL at 819-20,
In evaluating a facial challenge we “must consider the [municipality’s] authoritative constructions of the ordinance, including its own implementation and interpretation of it.” Forsyth County v. Nationalist Movement,
The Supreme Court’s recent decision in Reed does not alter our conclusion.
II. Narrowly Tailored to a Significant Government Interest
The parties do not dispute that the cities’ stated interests in traffic control, public safety, and aesthetics are sufficiently weighty to justify content-neutral, time, place, or manner restrictions on speech, nor could they. The Supreme Court and this Court have repeatedly confirmed that local governments may exercise their police powers to advance these goals by prohibiting intrusive or unsightly forms of expression. See Taxpayers for Vincent,
A speech regulation is narrowly tailored if it “promotes a substantial government interest that would be achieved less effectively absent the regulation.” Ward v. Rock Against Racism,
None of the ordinances in this case are “substantially broader than necessary” to accomplish the cities’ goals of eliminating visual blight and promoting the safe and convenient flow of traffic. Controlling case lаw compels our conclusion that the cities’ interest in aesthetics alone justifies the ordinances. See Taxpayers for Vincent,
Further, by removing from city streets vehicles that have no purpose other than advertising, the mobile billboard regulations are narrowly tailored to the cities’ interests in parking control and reducing traffic hazards. Because the utility of mobile billboards stems from owners’ ability to park them for periods of hours or days at a time, they reduce available on-street рarking. Non-motorized mobile billboards are also likely to impair pedestrians’ and drivers’ visibility and pose a safety risk to motorists who are forced to veer around them into the next lane of traffic to bypass them. And, they may roll onto the roadway after being parked.
In addition, the motorized billboard ordinance serves Los Angeles’s asserted interest in public safety by prohibiting non-permanently affixed signs and permanently affixed signs that are larger than the dimensions of a vehicle. Temporаry signs, by their nature, are impermanent and thus pose a greater danger to pedestrians and motor vehicles because of the risk that they will come detached.
The cities’ goals would bе achieved less effectively absent the challenged regulations. See Ward,
III. Alternatives
Lastly, to satisfy thе First Amendment, a time, place, and manner regulation must “leave open ample alternative channels for communication.” Clark,
The mobile billboard ordinances leave open adequate alternative opportunities for advertising. The challenged regulations fоreclose only one form of expression — mobile billboards — by placing limited restrictions on the types of vehicles to which mobile billboards may be affixed (vehicles whose primary purpose is something other than advertising), and the manner in which billboard advertisements can be displayed on a motor vehicle (in a permanent fashion and no larger than the dimensions of the vehicle). Appellants are free to disseminate their messages through myriad other channels, such as stationary billboards, bus benches, flyers, newspapers, or handbills. Appellants may also paint signs on vehicles and attach decals or bumper stickers. Although mobile billboards are a unique mode of communication, nothing in the record suggests that Appellants’ overall “ability to communicate effectively is threatened.” Taxp2222111or Vincent,
Because the mobile billboard ordinances are content neutral, narrowly tailored to serve the governments’ significant aesthetic and safety interests, and leave open ample alternative channels of communication, the judgment of the district court is AFFIRMED.
Notes
. Under California law, a vehicle сan be removed and impounded only when that action is expressly authorized by the California Vehicle Code. Cal. Veh. Code § 22650 ("It is unlawful for any peace officer ... to remove any unattended vehicle from a highway to a garage or to any other place, except as provided in this code. ...”). Before 2010, impounding a legally parked vehicle because it was a mobile billboard was not authorized by the California Vehicle Code, and thus exceeded local gоvernments' authority.
. In affirming the denial of a preliminaiy injunction to Lone Star Security, a panel of this court found that the non-motorized mobile billboard ordinances are content neutral. The panel relied on our holding in Reed v. Town of Gilbert (“Reed I ”),
. Appellants have not directly challenged the mobile billboard laws on the grounds that they unduly restrict "commercial speech” in the constitutional sense&emdash;in fact, Lone Star Security objects that the ordinances affect his ability to convey political messages regarding local eleсted officials or ballot proposals using mobile billboards. Nevertheless, Appellants appear to overwhelmingly conflate “advertising” speech with "commercial speech,” which refers to speech that "does no more than propose a commercial transaction.’ ” See Coyote Pub., Inc. v. Miller,
. West Hollywood Municipal Code section 11.44.020 states: "It is unlawful for any person to conduct, or cause to be conducted, any mobile billboard advertising upon any street, or other public place within the city in which the public has the right of travel. ... Mobile billboard advertising includes any vehicle, or wheeled cоnveyance which carries, conveys, pulls, or transports any sign or billboard for the primary purpose of advertising.” However, the ordinance exempted from the prohibition the following: "[a]ny vehicle which displays an advertisement or business identification of its owner, so long as such vehicle is engaged in the usual business or regular work of the owner, and not used merely, mainly or primarily to display advertisements,” as well as buses and taxicabs. Id.
. In Reed, Justice Alito, joined by Justices Kennedy and Sotomayor, wrоte separately to opine that rules regulating the "size of signs” or “the locations in which signs may be placed,” including rules that "distinguish between free-standing signs and those attached to buildings” would not be content based.
. The City of Los Angeles offered another rationale for § 87.54&emdash;that temporary signs pose a safety risk when the vehicle is “driven during high wind conditions.” As § 87.54 is a parking ordinance, driving-related safety risks are not sufficiently narrowly tailored to justify the speech restrictions imposed by the regulation.
Concurrence Opinion
concurring:
I сoncur in the majority’s opinion, as it faithfully follows the current controlling case law. I write separately because, in my view, the Supreme Court should take a second look at an important aspect of Members of City Council of City of Los Angeles v. Taxpayers for Vincent,
This case is about ugly signs on vehicles, and no doubt I would not want these vehicles and their signs parked in front of my house. But under the ordinances at issue, a car with equally ugly decals — including a decal of a vehicle with an ugly sign — would not “go to jail,” but instead treat my curb like the upper left corner of a Monopoly board.
If “aesthetics” are to play a part in speech restriction, then such aesthetics should apply equally, decal or sign. Yet under Taxpayers for Vincent, the Court rejected the very point that I now make. See
