HARBOR MOTOR COMPANY, INCORPORATED, d/b/a HARBOR OLDSMOBILE-GMC TRUCK, an Indiana Corporation v. ARNELL CHEVROLET-GEO, INCORPORATED, an Indiana Corporation, d/b/a ARNELL CHEVROLET, and POST-TRIBUNE PUBLISHING COMPANY, INCORPORATED, d/b/a POST-TRIBUNE NEWSPAPER, an Indiana Corporation
No. 00-3286
United States Court of Appeals For the Seventh Circuit
September 17, 2001
ARGUED APRIL 2, 2001
Before RIPPLE, MANION and KANNE, Circuit Judges.
RIPPLE, Circuit Judge. Harbor Motor Company, Inc. (“Harbor“) brought suit against Arnell Chevrolet-Geo, Inc. (“Arnell“) and Post-Tribune Publishing Company, Inc. (“Post-Tribune“), alleging copyright infringement. Arnell and the Post-Tribune tendered to Harbor an offer of judgment for $20,100, which Harbor rejected. The case proceeded to trial and, at the close of Harbor‘s case-in-chief, both Arnell and the Post-Tribune moved for judgment as a matter of law. The district court granted the motion as to the Post-Tribune but permitted the claims against Arnell to go to the jury. The jury found in favor of Harbor and awarded Harbor $12,500 in damages.
The district court then awarded attorney‘s fees as follows: (1) the Post-Tribune received over $104,000 in costs and attorney‘s fees as a prevailing party under the Copyright Act,
I
BACKGROUND
A.
1.
Harbor and Arnell are competing automobile dealerships located in northwest Indiana. From 1994 to 1997, Harbor conducted more than a dozen tent sales in the parking lot of a SuperK store in Portage, Indiana.1 To advertise its tent sales, Harbor principally relied on newspaper advertising, particularly full-color Sunday ads published in the Post-Tribune newspaper. The design of the ads is disputed and is sketched in brief here.
Harbor explains that its ads were designed by Gino Burelli, one of its co-owners and operators, with assistance from David Lawson, Harbor‘s other co-owner. Burelli designed the ads by hand on a piece of paper, then met with Karen Johnson of Lighthouse Media, Harbor‘s advertising agency. Burelli directed Johnson to adapt his designs to a newspaper-friendly format. Johnson did so using computer software and then delivered the proofs to Burelli fоr editing before they were submitted to the newspaper for publication. For each tent sale, Burelli took Harbor‘s previous tent sale advertisement and made changes to the pre-existing text and design. All the ads were similar to one another; each successive ad was “tweaked” to improve upon the earlier ads, although the overall “look” of the ads was preserved. Tr.II at 86 & 117.
Arnell and the Post-Tribune, however, claim that Johnson, and not Burelli, is
2.
In 1997, Harbor conducted a tent sale from June 11-14 and advertised the sale in the Post-Tribune the week of Sunday, June 8. Although Burelli did not copyright the advertisement at the time, Harbor did register the copyright for the June advertisement on August 25, 1997.
Arnell also held a tent sale at the same SuperK location on July 9-12, 1997. Thomas Tenhove, Arnell‘s sales manager, contacted Peg Bryan, the Post-Tribune sales representative who handled Arnell‘s advertising, and asked her to duplicate Harbor‘s ad. Bryan, however, told Tenhove that she could not make an exact copy of the Harbor ad and that changes would have to be made to the ad before it could be published as an Arnell ad. Bryan testified at trial that she thought the changes were necessary to ensure she was “covering” herself and the newspaper while at the same time doing “the job that Arnell wanted.” Id. at 156.
Bryan then gave a copy of the Harbor ad--complete with Tenhove‘s handwritten alterations--to Kim Piazza, the newspaper‘s graphic designer, and told her that Arnell wanted its ad to look like the Harbor copy. Using the Harbor ad, Piazza created a “layout” for the Arnell version. This layout was a copy of the Harbor ad, with the following major changes: Arnell‘s logo instead of Harbor‘s appeared at the top; information stating that sales would benefit the Boys & Girls Club of Porter County was moved from the middle of the advertisement to the bottom of the page; and a notation was added that there would be a “Free Carnival Cruise with Purchase.” The ad ran in the Post-Tribune‘s Sunday edition on July 6, 1997.
Burelli saw Arnell‘s ad in the Post-Tribune. At first glance, he thought that the ad was Harbor‘s own for an upcoming July tent sale, and he called Johnson to
Harbor held another tent sale in July 1997. It claims that, even though it conducted the sale in the same manner as its prior sales, it sold approximately sixtеen fewer cars than it had averaged in previous sales, with a resulting loss of approximately $21,000.3
B.
Harbor filed suit in late 1997, claiming (1) that Arnell and the Post-Tribune infringed upon its copyright, in violation of
During pretrial proceedings, Arnell tendered an offer of judgment to Harbor for $2,500, and the Post-Tribune tendered a separate offer of judgment for $7,500. Harbor did not accept either offer. Arnell and the Post-Tribune then tendered a joint offer of judgment to Harbor for $20,100, an unapportioned lump-sum offer that did not specify how much of the offer applied to each defendant. The offer provided that “the total amount of this offer of judgment [was to be] collective against both defendants, and not to be construed as entitling [Harbor] to the lump sum stated herein against one defendant or the other individually.” R.142, Ex. J at 1-2. The offer further specified that the $20,100 was to be “inclusive of attorneys’ fees and costs up to the date of acceptance of this offer” and that acceptance would “preclude any subsequent claim for costs or attorney(‘)s fеes by plaintiff.” Id. at 1-2. Harbor rejected this joint offer, and the case was tried to a jury.
At the close of Harbor‘s case-in-chief, both Arnell and the Post-Tribune moved for judgment as a matter of law pursuant to
The district court granted Arnell‘s motion on the state-law claim and granted both the Post-Tribune‘s and Arnell‘s motions with respect to willful infringement.4 The court also dismissed the Post-Tribune from the case entirely, ruling that:
I must сonfess to you in complete candor--and I am well aware that the First Amendment has not been argued here. It is a rare newspaper case that that isn‘t argued, but it hasn‘t been.
But there are some values involved that I think are implicit in the way in which newspapers should or are supposed to act--and granted that they, like many other of the powerful forces in our society, are far from perfect--I have a lot of problem--and I am going to lay this out with great candor--I have a great deal of problem, especially with the one witness, of imposing an obligation on this newspaper under the circumstances of this case to hold them responsible for any improper dealing with regard to the copyright involved.
I am going to let them out. I am going to grant their motion for directed verdict. . . .
So I am not going to--I am excusing the newspaper on different grounds than the validity of the copyright.
Tr.II at 280-81.
The jury subsequently returned a verdict in Harbor‘s favor against Arnell on Harbor‘s copyright claim and awarded Harbor statutory damages of $12,500. Each party then filed motions to recover costs and attorney‘s fees; the district court referred the mоtions to a magistrate judge. The magistrate judge recommended (1) that the Post-Tribune be awarded over $104,000 in costs and attorney‘s fees as a prevailing party under the Copyright Act; (2) that Arnell be awarded more than $71,000 in costs and attorney‘s fees, finding that
II
ANALYSIS
A. Judgment as a Matter of Law for the Post-Tribune
Harbor contends that the district court erroneously granted the Post-Tribune‘s motion for judgment as a matter of law because it improperly determined that the First Amendment shielded the newspaper from liability. The Post-Tribune, in contrast, argues (1) that Harbor only sued the Post-Tribune for contributory, and not direct, infringement, and a prima facie case of contributory infringement was not made out; and (2) that the district court did not base its ruling on First Amendment grounds.
We first must determine the cause of action on appeal. Despite the Post-Tribune‘s assertion to the contrary in its brief, we believe that all parties proceeded in the distriсt court under a direct infringement claim. In both its motion for summary judgment and its trial brief, for example, the Post-Tribune centered its analysis on a direct infringement claim and made no mention of contributory infringement. Likewise, the Post-Tribune did not refer to contributory infringement in its motion for judgment as a matter of law. Harbor also based its pleadings on a direct infringement claim; in paragraph one of its complaint, it alleged copyright infringement under
To make out a prima facie claim of direct infringement, Harbor must show (1) that it owned a valid copyright in the advertisement and (2) that the Post-Tribune copied constituent elements of the work that were original. Sеe Wildlife Express Corp. v. Carol Wright Sales, Inc., 18 F.3d 502, 507 (7th Cir. 1994) (quoting Feist Publ‘ns, Inc. v. Rural Tel. Serv. Co., 499 U.S. 340, 361 (1991)); see also 3 Melville B. Nimmer, Nimmer on Copyright, sec. 13.01[A], at 13-6 (1993). Harbor contends that it made out a prima facie case against the Post-Tribune, evidenced by the jury‘s decision in favor of Harbor against Arnell on the same evidence. We agree.
As an initial matter, we review de novo a district court‘s grant of judgment as a matter of law. See Bruso v. United Airlines, Inc., 239 F.3d 848, 857 (7th Cir. 2001). We ask whether the evidence presented, combined with the reasonable inferences permissibly drawn therefrom, is sufficient to support the verdict when viewed in the light most favorable to the party against whom the motion is directеd. See Lane v. Hardee‘s Food Sys. Inc., 184 F.3d 705, 707 (7th Cir. 1999). We shall reverse the judgment “only if enough evidence exists that might sustain a verdict for the nonmoving party.” Id. (quoting Continental Bank N.A. v. Modansky, 997 F.2d 309, 312 (7th Cir. 1993)). In deciding this question, we may not substitute our view of contested evidence for the jury‘s. See Place v. Abbott Labs., 215 F.3d 803, 809 (7th Cir. 2000), cert. denied, 121 S. Ct. 768 (2001).
We conclude that the district court‘s decision to grant the Post-Tribune‘s motion for judgment as a matter of law was in error. The court in granting the Post-Tribune‘s motion indicated only that it did not believe that liability could be imposed on the Post-Tribune consistent with the First Amendment because “there are some values involved that I think are implicit in the way in which newspapers should or are supposed to act.” Tr.II at 280.6 The court explained that it had
In our view, the evidence, viewed in the light most favorable to Harbor, could support a verdict in its favor on direct infringement grounds. First, the jury verdict against Arnell demonstrates (1) that Harbor owned a valid copyright in the advertisement and (2) that Arnell infringed Harbor‘s copyright. Harbor asserts the same ownership rights in the copyright against the Post-Tribune7 and appears to have an even stronger case because it was the newspaper that copied the advertisement. The Post-Tribune‘s own ad representative and graphic designer created the offending ad, and the paper published it. Because enough evidence exists to sustain a verdict for Harbor, we conclude that the district court erred in granting judgment as a matter of law to the Post-Tribune on a direct infringement claim.
Therefore, the judgment as a matter of law in favor of the Post-Tribune is reversed. The order granting the Post-Tribune costs and attorney‘s fees as a prevailing party is likewise reversed.8
B. Rule 68
1. Prevailing Party
Arnell and the Post-Tribune made a joint offer of judgment to Harbor in the amount of $20,100. Harbor rejected the offer and, at trial, obtained a judgment against Arnell for $12,500. The district court then permitted Arnell to recover its fees and costs pursuant to
Although
Courts that have addressed whether a non-prevailing pаrty can nevertheless obtain attorney‘s fees under
The First Circuit in Crossman rejected the same argument that Arnell makes here, explaining that the effort to dismiss the “prevailing party” language in Marek
distorts the law governing the relationship between
Rule 68 and [the substantive statute] by ignoring the two crucial words that serve to qualify the holding of the Marek case. Marek states that “the term ‘costs’ inRule 68 was intended to refer to all costs properly awardable under the relevant substantive statute or other authority.” . . . The Court stresses the importance of the two emphasized words by repeating them in the next sentence of the opinion: “In other words, all costs properly awardable in an action are to be considered within the scope ofRule 68 ‘costs.‘”
Crossman, 806 F.2d at 333 (emphasis in original).
The Eleventh Circuit, however, has determined that a
A prior case from this circuit, Poteete v. Capital Engineering, Inc., 185 F.3d 804 (7th Cir. 1999), supports our analysis. In that case, dealing with ERISA, we held that the defendants were not entitled to attorney‘s fees under
In sum, we conclude that a non-prevailing party cannot, under the Copyright Act, receive post-offer attorney‘s fees pursuant to
2. Apportionment
Harbor also argues that the $20,100 joint offer of judgment from the Post-Tribune and Arnell was not comparable to the judgment obtained at trial only against Arnell. Thus, Harbor contends,
Generally, plaintiffs face “serious consequences in either accepting or rejecting a
ambiguous offer places the plaintiff in an uncomfortable position. Not knowing the actual vаlue of the offer, he can‘t make an intelligent choice whether to accept it--and there are consequences either way. For unlike the case of an ordinary contract offer, the offeree cannot reject it without legal consequences, since if he rejects it and then doesn‘t do better at trial he has to pay the defendant‘s post-offer costs.
Nordby v. Anchor Hocking Packaging Co., 199 F.3d 390, 392 (7th Cir. 1999).
In this case, the parties dispute whether the baseline was sufficiently clear. Harbor contends that it was not; the joint offer was from both defendants, but unapportioned, with no indicatiоn as to the amount for which each defendant was liable. Arnell, however, claims that Harbor possessed all the information it needed to decide whether to accept the offer.
Ambiguity in an offer of judgment is to be construed against the defendant that makes the offer; a “plaintiff should not be left in the position of guessing what a court will later hold the offer means.” Webb v. James, 147 F.3d 617, 623 (7th Cir. 1998). Accordingly, the burden is on the defendant-offeror to demonstrate that its “offer was more favorable than the judgment and that the mandatory cost-shifting provision was therefore triggered.” Gavoni, 164 F.3d at 1075-76. The defendant “bear(s) the burden of precision.” Id. at 1076 n.1. He should “state his intentiоns clearly, and any failure to do so will be at his peril.”
This circuit--and others--already have held that various joint offers do not trigger the fee-shifting provisions of
In Johnston v. Penrod Drilling Co., 803 F.2d 867, 870 (5th Cir. 1986), the Fifth Circuit similarly concluded that
Here, we see no way to compare the $20,100 offer of judgment made jointly by the Post-Tribune and Arnell with the $12,500 judgment that Harbor оbtained against Arnell alone. For example, did the parties intend to apportion the offer equally? Or did they envision another division, one more commensurate with their varying degrees of responsibility?
Arnell submits that Harbor had all the information it needed to make an informed decision to accept the offer. More specifically, Arnell maintains that Harbor knew that the maximum recоvery available to it on the single claim of non-willful copyright infringement was $20,000, a hundred dollars less than the offer of judgment.12 However, this argument does not take into account that, at the time the offer of judgment was made, Harbor was pursuing a claim for willful infringement, which at the time carried a maximum statutory recovery of $100,000. The willful infringement claim was not dismissed until after Harbor presented its case-in-chief at trial, well after the expiration of the ten days Harbor had in which to accept the offer. The Post-Tribune, notably, was the entity that had designed and published the infringing ad.
In conclusion, courts require “easily comparable sums,” Gavoni, 164 F.3d at 1076, and these were not. The ambiguous nature of the offer of judgment is another reason why Arnell should not have received a fee award under the auspices of
We need not go so far as to conclude, however, that
Conclusion
The order granting judgment as a matter of law to the Post-Tribune is reversed; therefore, the order of attorney‘s fees to the Post-Tribune as a prevailing party also must be reversed. The order awarding Arnell costs and attorney‘s fees under
IT IS SO ORDERED
