DEBRA ARMATA vs. TARGET CORPORATION & another.
SJC-12448
Supreme Judicial Court of Massachusetts
June 25, 2018
Hampden. March 6, 2018. - June 25, 2018. Present: Gants, C.J., Lenk, Gaziano, Lowy, Budd, Cypher, & Kafker, JJ.
Consumer Protection Act, Collection of debt, Unfair or deceptive act. Debt. Telephone. Regulation.
Civil action commenced in the Superior Court Department on July 20, 2015.
The case was heard by John S. Ferrara, J., on motions for summary judgment.
The Supreme Judicial Court on its own initiative transferred the case from the Appeals Court.
Sergei Lemberg for the plaintiff.
Brian Melendez, of Minnesota (Alan E. Brown also present) for the defendants.
Maura Healey, Attorney General, & Benjamin K. Golden & Max Weinstein, Assistant Attorneys General, for the Attorney General, amicus curiae, submitted a brief.
Debra Armata commenced an action in the Superior Court against Target Corporation and Target Enterprises, Inc., doing business as Target Corporate Services, Inc. (collectively, Target), alleging that Target violated the regulation by telephoning her more than two times in a seven-day period in
Target‘s proffered interpretation of the regulation is inconsistent with its plain meaning and the Attorney General‘s guidance, and is contrary to the regulation‘s purpose of preventing creditors from harassing, oppressing, or abusing debtors. The regulation applies to any attempted telephonic communication by a creditor to a debtor in an effort to collect
1. Background.
The material facts are not in dispute. In May, 2013, Armata applied for a Target-branded debit card. She then incurred a debt to Target; the debt at issue was more than thirty days past due, and was incurred for personal purposes. Target telephoned Armata numerous times beginning on January 23, 2015, in order to collect the debt.2 There were times when Target telephoned Armata concerning the debt more than twice in a seven-day period.3
Armata commenced an action in the Superior Court, alleging that Target violated the regulation by placing more than two debt collection calls to her cellular telephone within a seven-day period. See
2. Discussion.
a. Standard of review.
“The standard of review of a grant of summary judgment is whether, viewing the evidence in the light most favorable to the nonmoving party, all material facts have been established and the moving party is entitled to a judgment as a matter of law.” Augat, Inc. v. Liberty Mut. Ins. Co., 410 Mass. 117, 120 (1991). “In a case like this one where both parties have moved for summary judgment, the evidence is viewed in the light most favorable to the party against whom judgment [has entered]” (citation omitted). Boazova v. Safety Ins. Co., 462 Mass. 346, 350 (2012). “Because our review is de novo, we accord no deference to the decision of the motion judge.” DeWolfe v. Hingham Ctr., Ltd., 464 Mass. 795, 799 (2013).
b. Statutory and regulatory framework.
“It shall constitute an unfair or deceptive act or practice for a creditor to contact a debtor . . . [by] [i]nitiating a communication with any debtor via telephone, either in person or via text messaging or recorded audio message, in excess of two such communications in each seven-day period to either the debtor‘s residence, cellular telephone, or other telephone number provided by the debtor as his or her personal telephone number . . .” [emphasis added].
In 2013, in response to public inquiries, the Attorney General issued “Guidance With Respect to Debt Collection Regulations.” This guidance explained:
“The goal of this provision is to not only limit the number of times a creditor can communicate with a debtor via telephone to try to collect a debt, but to also limit the fees that a creditor can impose on a debtor (thereby limiting voicemails and text messages to twice in a seven day period). Accordingly, unsuccessful attempts by a creditor to reach a debtor via telephone may not constitute initiation of communication if the creditor is truly unable to reach the debtor or to leave a message for the debtor. Notwithstanding this interpretation, the Office of the Attorney General may still consider enforcement action against any conduct, including initiation of communication via telephone, the natural consequence of which is to harass, oppress, or abuse a debtor” (emphasis added).
c. Analysis.
The parties agree that, for purposes of the regulation, Target was a creditor and Armata was a debtor. See
“We interpret a regulation in the same manner as a statute, and according to traditional rules of construction.” Warcewicz v. Department of Envtl. Protection, 410 Mass. 548, 550 (1991).
The regulation does not define “initiating.” Webster‘s dictionary defines the term “initiate” as “to begin or set going,” to “make a beginning of,” or to “perform or facilitate the first actions, steps, or stages of.” Webster‘s Third New International Dictionary 1164 (1993). See Commonwealth v. Samuel S., 476 Mass. 497, 501 (2017) (“we look to dictionary definitions as a guide to a term‘s plain or ordinary meaning“). The current language of the regulation was the result of the Attorney General‘s revisions in 2012. The prior version prohibited creditors from “[e]ngaging any debtor in communication via telephone, initiated by the creditor, in excess of two calls in each seven-day period at a debtor‘s residence and two calls in each 30-day period . . .” [emphasis added]. See
The Attorney General‘s guidance carves out an exemption under the revised regulation, namely, that “unsuccessful attempts by a creditor to reach a debtor via telephone may not constitute initiation of communication if the creditor is truly unable to reach the debtor or to leave a message for the debtor”
As it is not “arbitrary, unreasonable or inconsistent with the plain terms of the regulation itself,” the Attorney General‘s interpretation is entitled to “substantial deference.” See Biogen IDEC MA, Inc. v. Treasurer & Receiver Gen., 454 Mass. 174, 184 (2009). The Attorney General‘s guidance ensures that creditors are not penalized for attempting to reach a debtor when it is actually impossible to do so; for example, when debtors do not answer and their voicemail or answering system is not set up, their mailbox is full, or their telephones have been disconnected.8 In such circumstances, penalizing the creditor would not further the purpose of the regulation, which was designed to prevent creditors from engaging in practices that would “harass, oppress, or abuse a debtor.” See Attorney General‘s guidance, supra at 1. See also Attorney General,
Target nonetheless contends that it did not violate the regulation for several reasons. Target argues that it did not “initiate” communications within the meaning of the regulation because it used a predictive dialer to place the calls. Target also contends that most of its telephone calls to Armata were not “communications” because they did not convey information, given that Armata did not answer them and Target did not leave any voicemail messages. In the alternative, Target argues that its telephone calls to Armata were exempt under the Attorney General‘s guidance, because, as a practical matter, it could not leave her voicemail messages without running the risk of violating State and Federal law. Each of these arguments is unavailing.
First, Target insists that the regulation does not apply to “all calls” but, rather, only to those calls that are “initiat[ed] . . . either in person or via text messaging or
Target‘s argument that the use of a predictive dialer shields it from liability contradicts the plain meaning of the regulation as well as its purpose. As explained, supra, the phrase “either in person or via text messaging or recorded audio message” modifies “communication . . . via telephone,” which immediately precedes it. See Deerskin Trading Post, Inc. v. Spencer Press, Inc., 398 Mass. 118, 123 (1986) (general rule of grammatical construction is that “a modifying clause is confined to the last antecedent” [citation omitted]). Target counters that if the phrase “either in person or via text messaging or recorded audio message” modifies “communication . . . via telephone,” then it is superfluous. In fact, the phrase underscores that the regulation is not limited to traditional telephone calls placed by a live person; it applies regardless of whether the initiated telephonic communication takes place via a live person or a recorded audio message, or whether the initiated communication takes the form of text messages.11
Target is again overlooking the purpose of the regulation. A creditor can “harass, oppress, or abuse” a debtor with its telephone practices by calling incessantly, even if it does not leave voicemail messages notwithstanding being able to do so.
Third, Target seeks refuge in the exemption outlined by the Attorney General‘s guidance for creditors who are unable to leave debtors voicemail messages.14 Target essentially argues that it was caught between a proverbial rock and a hard place: although it was physically possible to leave Armata voicemail messages, as a practical matter, Target could not do so because it risked violating the Attorney General‘s other debt collection regulations and the Federal Debt Collection Practices Act (FDCPA),
On the one hand, the Massachusetts debt collection regulations prohibit creditors from “[c]ommunicat[ing] by telephone without disclosure of the name of the business or company of the creditor and without disclosure of the first and last name of the individual making such communication or a first name and a personal identifier for such individual such as a code or alias.”
We do not interpret the regulatory scheme as prohibiting Target from leaving a voicemail message that simply states the caller‘s name, that the call was on behalf of Target, and that the recipient should return the call, so long as the message does not mention or in any way imply that the call concerns the collection of a debt. See
Conclusion. The order allowing Target‘s motion for summary judgment and denying Armata‘s cross-motion for summary judgment is vacated and set aside. The matter is remanded to the Superior Court, where an order shall enter granting summary judgment for Armata, and for further proceedings consistent with this opinion.
So ordered.
