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616 S.W.3d 903
Tex. App.
2021
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Background:

  • AEG Petroleum sued Western Marketing and employee Todd Pitts for defamation, business disparagement, Lanham Act violations, antitrust (restraint of trade/conspiracy), and tortious interference, based on statements Pitts allegedly made about AEG and an affidavit Pitts executed for Chevron.
  • Western moved to dismiss under the Texas Citizens Participation Act (TCPA); the trial court denied the motion and Western appealed interlocutorily.
  • AEG alleged Western ran an anticompetitive scheme: inducing suppliers/customers (Old World, Lubriformance, CITGO, Chevron, Hansford, SBJ) to boycott AEG or believe AEG sold counterfeit products.
  • Western argued the challenged statements were protected by the TCPA as petition- or speech-related (including an affidavit used in litigation and communications about goods in the marketplace).
  • The appellate court analyzed: (1) whether the TCPA applies to the pleaded claims; (2) whether the commercial-speech exemption defeats TCPA protection for some statements; and (3) whether AEG met the TCPA’s burdens (prima facie proof or evidence of a valid defense).

Issues:

Issue Plaintiff's Argument Defendant's Argument Held
Does the TCPA cover AEG’s claims? AEG: many torts arose from unprotected pre/post-litigation wrongdoing, not protected petition/speech. Western: claims arise from affidavit (right to petition) and marketplace communications (free speech). Court: TCPA applies to claims that relate to the affidavit and marketplace communications; mixed protected/unprotected conduct requires segregation.
Commercial-speech exemption under §27.010 AEG: statements were commercial and thus fall within the exemption (so TCPA shouldn’t apply). Western: statements addressed matters of public concern and competitive advantage, not mere transactional proposals. Held: exemption applies to statements to Hansford and SBJ (actual/potential customers); exemption does not apply to statements to Old World, Lubriformance, Chevron, and CITGO.
Antitrust / conspiracy (TEX BUS & COM §15.05) AEG: circumstantial evidence (solicitations, disparagement, subsequent refusals) suffices to infer agreement to boycott. Western: no meeting-of-minds; suppliers simply declined after hearing disparagements. Held: AEG failed to present clear and specific evidence of an agreement/concerted action; antitrust and conspiracy claims dismissed.
Lanham Act false-advertising claim AEG: false statements about AEG’s products satisfy Lanham Act elements. Western: statements were not commercial advertisements intended to influence consumers to buy defendant’s goods. Held: AEG failed to show the statements were a "commercial advertisement"; Lanham claim dismissed.
Defamation (by recipient) AEG: statements to Chevron, CITGO, Old World, Lubriformance were false and caused harm. Western: affidavit statements to Chevron are privileged; attribution to CITGO unproven; Old World statement true in context; Lubriformance causation uncertain. Held: Chevron affidavit privileged — dismissed; CITGO attribution insufficient — dismissed; Old World statement substantially true — no defamation; Lubriformance statements sustain a defamation per se claim (survives).
Business disparagement & tortious interference AEG: disparagement and interference caused pecuniary loss and loss of prospective business. Western: lack of causation, damages, and independent tortious conduct; multiple valid non-defamatory reasons for suppliers’ decisions. Held: Claims dismissed to the extent they are based on statements to Chevron, CITGO, Old World; claims based on Lubriformance also dismissed for business disparagement and interference (no clear causation/damages). Only the defamation theory tied to Lubriformance survived TCPA dismissal.

Key Cases Cited

  • Hersh v. Tatum, 526 S.W.3d 462 (Tex. 2017) (pleadings control initial TCPA applicability; holistic review of pleadings)
  • Adams v. Starside Custom Builders, LLC, 547 S.W.3d 890 (Tex. 2018) (holistic nature of pleading analysis under TCPA)
  • Beving v. Beadles, 563 S.W.3d 399 (Tex. App.—Fort Worth 2018) (statements in litigation implicate right to petition under TCPA)
  • Creative Oil & Gas, LLC v. Lona Hills Ranch, LLC, 591 S.W.3d 127 (Tex. 2019) (communications about goods/services can be "matter of public concern" under TCPA)
  • Castleman v. Internet Money Ltd., 546 S.W.3d 684 (Tex. 2018) (commercial-speech exemption elements and burden)
  • James v. Brown, 637 S.W.2d 914 (Tex. 1982) (absolute privilege for statements made in judicial proceedings)
  • Burbage v. Burbage, 447 S.W.3d 249 (Tex. 2014) (defamation per se presumes reputational harm; caution on inferring causation from circumstantial evidence)
  • Coinmach Corp. v. Aspenwood Apt. Corp., 417 S.W.3d 909 (Tex. 2013) (elements for interference with prospective business relations)
  • Nat. Gas Pipeline Co. v. Justiss, 397 S.W.3d 150 (Tex. 2012) (business lost-profits proof requires objective facts and reasonable certainty)
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Case Details

Case Name: Western Marketing, Inc. and Todd Pitts v. AEG Petroleum, LLC
Court Name: Court of Appeals of Texas
Date Published: Jan 6, 2021
Citations: 616 S.W.3d 903; 07-20-00093-CV
Docket Number: 07-20-00093-CV
Court Abbreviation: Tex. App.
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    Western Marketing, Inc. and Todd Pitts v. AEG Petroleum, LLC, 616 S.W.3d 903