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949 F.3d 927
5th Cir.
2020
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Background

  • Vizaline converts existing metes-and-bounds legal descriptions into computer-generated "simple maps" overlaid on satellite imagery and sells them to community banks as a low-cost product.
  • Vizaline does not advertise its product as a "Legal Survey," does not perform field measurements or monument retracement, and tells customers to hire licensed surveyors when discrepancies arise.
  • The Mississippi Board of Licensure for Professional Engineers and Surveyors (through the state Attorney General) sued Vizaline in state court for practicing surveying without a license and sought an injunction and disgorgement.
  • Vizaline filed a federal suit asserting that applying Mississippi’s surveyor-licensing statute to its mapmaking violates the First Amendment because creating and selling these maps is speech.
  • The district court dismissed, holding occupational-licensing rules are categorically exempt from First Amendment scrutiny; Vizaline appealed.
  • The Fifth Circuit reversed and remanded: relying on the Supreme Court’s decision in NIFLA, it held that occupational-licensing regulations are not immune from First Amendment review and that courts must analyze whether the regulation targets speech, conduct, or conduct that incidentally burdens speech.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether occupational-licensing requirements are categorically immune from First Amendment scrutiny Vizaline: No—its mapmaking is dissemination of information (speech) protected by the First Amendment and cannot be automatically stripped of protection by a licensing regime Board: Yes—states may regulate professions; licensing provisions regulate conduct and thus are exempt from First Amendment review under circuit precedent Reversed: Occupational-licensing rules are not categorically exempt. Under NIFLA, courts must perform a speech-vs.-conduct analysis to determine applicable scrutiny
Whether the court must decide now if Vizaline's maps are protected speech Vizaline: Its maps are speech (visual depictions) and commercial sale does not remove protection Board: The licensing regulation governs who may perform the professional activity; it primarily regulates conduct Not decided: The Fifth Circuit declined to resolve whether Vizaline’s practice is speech or conduct, or what level of scrutiny applies; remanded for further proceedings applying the conduct/speech framework

Key Cases Cited

  • Nat’l Inst. of Family & Life Advocates v. Becerra, 138 S. Ct. 2361 (2018) (rejected the “professional speech” doctrine and directed courts to apply the speech-versus-conduct framework)
  • Sorrell v. IMS Health Inc., 564 U.S. 552 (2011) (creation and dissemination of information is protected speech)
  • Hines v. Alldredge, 783 F.3d 197 (5th Cir. 2015) (Fifth Circuit decision adopting professional-speech reasoning; abrogated insofar as it relied on that doctrine)
  • Moore‑King v. County of Chesterfield, 708 F.3d 560 (4th Cir. 2013) (example of circuit-level professional‑speech precedent criticized in NIFLA)
  • Holder v. Humanitarian Law Project, 561 U.S. 1 (2010) (recognizes that providing specialized advice can qualify as protected speech)
  • City of Lakewood v. Plain Dealer Publ’g Co., 486 U.S. 750 (1988) (commercial transactions in speech do not eliminate First Amendment protection)
Read the full case

Case Details

Case Name: Vizaline, L.L.C. v. Sarah Tracy, P.E., et a
Court Name: Court of Appeals for the Fifth Circuit
Date Published: Feb 14, 2020
Citations: 949 F.3d 927; 19-60053
Docket Number: 19-60053
Court Abbreviation: 5th Cir.
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    Vizaline, L.L.C. v. Sarah Tracy, P.E., et a, 949 F.3d 927