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Pelle Pelle, Incorporated v. Billionaire Mafia, LLC
2:10-cv-11532
E.D. Mich.
Feb 24, 2011
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Background

  • Pelle Pelle, Inc. filed a Lanham Act action (case no. 10-11532) against Billionaire Mafia, LLC in the Eastern District of Michigan, Southern Division, Judge Lawrence P. Zatkoff presiding.
  • Billionaire Mafia is a Nevada LLC with its principal office in Las Vegas and a website used to sell clothing.
  • Plaintiff asserts Michigan residency-style contacts through a Michigan t-shirt purchase from Defendant’s site and Defendant’s twelve Michigan retail accounts prior to filing.
  • The Court granted limited discovery on jurisdiction and allowed supplemental briefing after initial discovery responses were deemed inadequate.
  • The court ultimately held that it had personal jurisdiction over Billionaire Mafia and also denied a venue transfer to Nevada.
  • Conclusion at end of opinion: Defendant’s motion to dismiss for lack of personal jurisdiction is denied and transfer under 28 U.S.C. § 1404(a) is denied.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether Michigan long-arm statute authorizes PJ Pelle Pelle argues Michigan § 600.715 applies due to online sales and Michigan accounts. Billionaire Mafia contends contacts are insufficient or not purposeful. Yes; PJ authorized under § 600.715.
Whether exercise of PJ would offend due process Defendant purposefully availed itself of Michigan and purpose and effects connect to Michigan. Defendant contends contacts are minimal and not sufficiently connected. Yes; exercise of PJ would not offend due process.
Whether defendant's activities establish purposeful availment and substantial connection Website interacts with Michigan residents and Michigan retailers are engaged; sales occur in Michigan. Arguments about scope of Midwest rep and limited t-shirt sale are insufficient. Yes; purposeful availment and substantial connection established.
Whether transfer of venue to Nevada would be warranted Plaintiff forum is convenient; Nevada lacks proper connection burden. Defendant argues Nevada forum is superior due to lack of Michigan contacts and documents w/ witnesses in Nevada. Denied; venue transfer not warranted.

Key Cases Cited

  • Theunissen v. Matthews, 935 F.2d 1458 (6th Cir. 1991) (three-path decision: decide on affidavits, permit discovery, or hold hearing)
  • Serras v. First Tenn. Bank Nat’l Ass’n, 875 F.2d 1212 (6th Cir. 1989) (standard for discovery in PJ matters; preponderance after limited discovery)
  • Mohasco Corp. v. Boeing Co., 401 F.2d 374 (6th Cir. 1968) (Mohasco three-part due process test)
  • Neogen Corp. v. Neo Gen Screening, Inc., 282 F.3d 883 (6th Cir. 2002) (purposeful availment via interactive website and forum connections)
  • Burger King Corp. v. Rudzewicz, 471 U.S. 462 (U.S. 1985) (minimum contacts and substantial connection analysis under due process)
  • LAK, Inc. v. Deer Creek Enters., 885 F.2d 1293 (6th Cir. 1989) (scope of contacts and due process in PJ analysis)
  • Sifers v. Horen, 188 N.W.2d 623 (Mich. 1971) (transaction of business within the state interpretation under Mich. long-arm statute)
  • Lanier v. Am. Bd. of Endodontics, 843 F.2d 901 (6th Cir. 1988) (transacting business in forum and related contacts considerations)
Read the full case

Case Details

Case Name: Pelle Pelle, Incorporated v. Billionaire Mafia, LLC
Court Name: District Court, E.D. Michigan
Date Published: Feb 24, 2011
Docket Number: 2:10-cv-11532
Court Abbreviation: E.D. Mich.