OPINION
In April of 2000, Neogen Corp. (Neo-gen), a Michigan corporation, filed suit in the Western District of Michigan against Neo Gen Screening, Inc. (NGS), a Pennsylvania corporation, alleging (1) trademark infringement, (2) federal dilution and unfair competition, (3) violation of the Michigan Consumer Protection Act, (4) violation of the Michigan Pricing and Advertising Act, and (5) unjust enrichment. The district court dismissed the suit in August of 2000 for lack of personal jurisdiction over NGS pursuant to Rule 12(b)(2) of the Federal Rules of Civil Procedure. Neogen has appealed. For the reasons set forth below, we REVERSE the judgment of the district court and REMAND the case for further proceedings consistent with this opinion.
I. BACKGROUND
Neogen is in the business of developing and marketing a range of health care, food, and animal-related products and services, including certain diagnostic test kits. Its principal place of business is in Lansing, Michigan, but Neogen also has places of business in Florida, Illinois, and Kentucky. Neogen alleges that it has used the “Neogen” name and trademark continuously and extensively in interstate commerce, and that it has registered the mark with the U.S. Patent and Trademark Office. Its website is found at www.neo-gen.com.
NGS performs diagnostic testing of blood samples from newborn infants. A closely-held Pennsylvania corporation, NGS has its sole place of business in Pittsburgh. Approximately ninety percent of the 215,000 tests that NGS performed in 1999 were generated through contracts with hospitals and governmental agencies around the world, none of which were located in Michigan. The remainder of the tests performed by NGS in 1999 were done at the request of individual physicians or coroners with whom NGS did not have a prior contract. Such customers not under contract can obtain testing services by telephoning or e-mailing NGS to request information and “filter blood collection forms.” NGS then mails the collection form to the customer, who collects the sample and sends it back to the company in a preaddressed return envelope for testing. The customer can then obtain the test results through the mail, or on NGS’s website with a password provided by the *887 company. Customers pay for the tests by mailing a check to NGS’s Pittsburgh office. NGS tested 14 blood samples from Michigan coroners in 1999, and anticipated about the same number for 2000. In earlier years, NGS also received and tested an undisclosed number of samples from Michigan residents.
NGS’s only continuous advertising is through its website, www.neogensereen-ing.com. The website provides information about NGS’s services, lists the e-mail addresses of personnel, and allows prospective customers to print blood-collection forms to be mailed along with blood samples to Pittsburgh. NGS’s website is internationally accessible. Neogen claims-that NGS’s contacts with Michigan through its website and its approximately 14 yearly mail-order transactions with Michigan customers subject NGS to the jurisdiction of the United States District Court -for the Western District of Michigan.
Based upon its conclusion that the exercise of personal jurisdiction over NGS would violate due process, the district court granted NGS’s motion to dismiss pursuant to Rule 12(b)(2) of the Federal Rules of Civil Procedure. The district court made its determination without first conducting an evidentiary hearing. Neo-gen appeals the dismissal. Because the district court granted NGS’s motion to dismiss, it did not consider NGS’s motion to transfer venue on grounds of forum non conveniens pursuant to 28 U.S.C. § 1404(a).
II. ANALYSIS
A.Subject matter jurisdiction
The district court had subject matter jurisdiction over this case based upon diversity of citizenship pursuant to 28 U.S.C. § 1332. Although the district court also had subject matter jurisdiction over the federal trademark, dilution, and unfair competition claims pursuant to 28 U.S.C. § 1331, and supplemental jurisdiction over the state-law claims pursuant to 28 U.S.C. § 1367, both the parties and the district court have treated this case as though jurisdiction were based solely on diversity of citizenship. We will therefore do the same for the purposes of this appeal.
B. Burden of proof
As the plaintiff, Neogen has the burden of establishing the district court’s personal jurisdiction over NGS.
Nationwide Mut’l Ins. Co. v. Tryg Int’l Ins. Co., Ltd.,
C. The district court erred in concluding that Neogen failed to present a prima facie case of personal jurisdiction over NGS
1 .Standard of review
We review de novo a dismissal for lack of personal jurisdiction pursuant
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to Rule 12(b)(2) of the Federal Rules of Civil Procedure.
Nationwide Mut’l Ins. Co.,
2. Neogen has presented a prima facie case that Michigan’s “long-arm” statute authorizes limited personal jurisdiction over NGS
Michigan’s “long-arm” statute extends “limited” jurisdiction over nonresident corporations pursuant to Mich. Comp. Laws § 600.715, and “general” jurisdiction pursuant to Mich. Comp. Laws § 600.711. Limited jurisdiction extends only to claims arising from the defendant’s activities that were either within Michigan or had an instate effect.
Third Nat’l Bank in Nashville v. WEDGE Group Inc.,
Mich. Comp. Laws § 600.715 extends limited personal jurisdiction over a nonresident corporation in claims “arising out of the act or acts which create any of the following relationships,” including: “[t]he transaction of any business within the state” under § 600.715(1), “[t]he doing or causing of any act to be done, or consequences to occur, in the state resulting in an action for tort” under § 600.715(2), and the “[ejntering into a contract for services to be performed or for materials to be furnished in the state by the defendant” under § 600.715(5).
The “transaction of any business” necessary for limited personal jurisdiction under § 600.715(1) is established by “the slightest act of business in Michigan.”
Lanier v. Am. Bd. of Endodontics,
The “arising out of’ requirement of § 600.715 is satisfied because the alleged economic harm and trademark infringement that form the basis of Neogen’s suit were directly related to NGS’s transaction of business in Michigan.
In Flight Devices Corp. v. Van Dusen Air, Inc.,
Neogen has also presented a prima facie case that limited jurisdiction exists over NGS under § 600.715(2), based upon Neogen’s allegation that the use of NGS’s website and tradename in dealing with its Michigan customers has caused an *889 adverse economic effect upon Neogen in Michigan. As the district court recognized, “[t]he language of the Michigan long-arm statute likely is broad enough to encompass the Defendant’s activity.” In addition, Neogen has presented a prima facie case that limited jurisdiction exists under § 600.715(5) because NGS’s blood-test transactions with Michigan residents constitute “entering into a contract for services to be performed or for materials to be furnished in the state by the defendant.” Part of NGS’s service is the packaging of the information revealed by the tests. When NGS provided passwords to Michigan customers or mailed them the test results, this constituted the performance of services and the furnishing of materials in the state within the meaning of § 600.715(5).
In order to be subject to general jurisdiction in Michigan, a nonconsenting, nonresident corporation such as NGS must have carried on “a continuous and systematic part of its general business” within Michigan. Mich. Comp. Laws § 600.Vll(3). We decline to decide the broader issue of whether general jurisdiction exists under the facts of this case, however, because Neogen has presented a prima facie case that limited jurisdiction is present.
3. The district court erred in concluding that due process would be violated by Michigan’s exercise of limited personal jurisdiction over NGS
Although Michigan’s long-arm statute authorizes personal jurisdiction over NGS, a court in Michigan cannot exercise its personal jurisdiction in violation of NGS’s constitutional right to due process. In order to survive NGS’s motion to dismiss, Neogen was required to present a prima facie case that the district court’s exercise of personal jurisdiction would not offend due process.
CompuServe, Inc. v. Patterson,
The minimum-contacts requirement is met if NGS “purposely avail[ed] itself of the privilege of conducting activities within the forum State.”
Hanson v. Denckla,
This court has distilled these due process requirements into a three-part test. In order for a court to assert limited personal jurisdiction over an out-of-state defendant, the following three criteria must be met:
*890 “First, the defendant must purposefully avail himself of the privilege of acting in the forum state or causing a consequence in the forum state. Second, the cause of action must arise from the defendant’s activities there. Finally, the acts of the defendant or consequences caused by the defendant must have a substantial enough connection with the forum state to make the exercise of jurisdiction over the defendant reasonable.”
S. Mach. Co. v. Mohasco Indus., Inc.,
Turning to the first
Mohasco
requirement, NGS contends that it did not purposefully avail itself of the benefits of Michigan law because, rather than reach out to Michigan, it engaged in nothing more than a “passive availment of Michigan opportunities.”
Khalaf v. Bankers & Shippers Ins. Co.,
A defendant purposefully avails itself of the privilege of acting in a state through its website if the website is interactive to a degree that reveals specifically intended interaction with residents of the state.
Zippo Mfg. Co. v. Zippo Dot Com, Inc.,
The maintenance of NGS’s website, in and of itself, does not constitute the purposeful availment of the privilege of acting in Michigan. An Internet website by its very nature can be accessed internationally. By maintaining a website in Pennsylvania, NGS is no more benefitting from the laws of Michigan than from the laws of any other state. The level of contact with a state that occurs simply from the fact of a website’s availability on the Internet is therefore an “attenuated” contact that falls short of purposeful -availment.
Bensusan Rest. Corp. v. King,
In the present case, NGS’s website consists primarily of passively posted information. The website advertises NGS’s services and provides basic contact information. Several aspects of the website, however, support a finding of purposeful availment. When Michigan residents purchase NGS’s services, for example, NGS provides them with passwords to access their test results on the website from Michigan. The granting of passwords to Michigan residents as part of a contract *891 for NGS’s services is an interactive usage showing that NGS has intentionally reached out to Michigan customers and enabled them to use NGS’s services from Michigan. Another aspect of the website that supports purposeful availment, even if passive, is the fact that NGS holds itself out as welcoming Michigan business. On the website, NGS states that it will “do a genetic newborn screening test for any parent in any state,” and enables Michigan residents to print out the testing form to send along with payment. NGS also posts on its website a chart showing the “results of screening 4,579 infant deaths with unknown cause,” including a geographical breakdown of data that expressly includes Michigan. This chart suggests that NGS has used data collected from Michigan residents to complete this study, and holds itself out as having done so.
Whether NGS’s website alone would be sufficient to sustain personal jurisdiction in Michigan, however, is a close question that need not be decided in this appeal. This is because NSG’s website is not its only contact with the state. The website must be considered alongside NGS’s other interactions with Michigan residents. Most significantly, when potential customers from Michigan have contacted NGS to purchase its services, NGS has welcomed their individual business on a regular basis.
The district court did not consider NGS’s 14 yearly contracts with Michigan customers to be “purposeful availment.” In so doing, it properly rejected Neogen’s contention that NGS “must manifest a desire to not do business in Michigan.” Rather, “ ‘purposeful availment’ is something akin to a deliberate undertaking to do or cause an act or thing to be done in Michigan or conduct which can be properly regarded as a prime generating cause of the effects resulting in Michigan, something more than a passive availment of Michigan opportunities.”
Khalaf,
Concluding that NGS’s contacts were passive, the district court compared them to the actions of the defendant in
Kerry Steel, Inc. v. Paragon Indus., Inc.,
Kerry Steel,
however, is readily distinguished from the present case. Unlike the one-time, unlikely-to-be-repeated Michigan transaction executed by the Oklahoma defendant in
Kerry Steel,
NGS reasonably expects to conduct a given level of business in Michigan year after year. Thus Neogen has presented a prima facie case that NGS has shown its intent to maintain “continuing relationships and obligations” in Michigan,
Burger King.
The district court also erred in concluding that the 14 yearly contracts with Michigan customers were insufficient to establish personal jurisdiction over NGS because they represented an insignificant percentage of NGS’s overall business. The proper test for personal jurisdiction is not based on a “percentage of business” analysis as contended by NGS, but rather
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on whether the absolute amount of business conducted by NGS in Michigan represents something more than “random, fortuitous, or attenuated contacts” with the state.
Burger King,
Neogen’s allegations constitute a prima facie showing that NGS’s contacts with Michigan customers are more than random or fortuitous events. Although customers from Michigan contacted NGS, and not the other way around, NGS could not mail test results to and accept payment from customers with Michigan addresses without intentionally choosing to conduct business in Michigan. This establishes that NGS chose to contract with customers from Michigan. Additionally, a part of NGS’s service is the packaging of the results of the tests that it performs. When NGS mails these test results to its Michigan customers, or sends them a password to be used interactively on its website, NGS reaches out to Michigan to perform its services there. Neogen has therefore alleged facts which, when viewed in the light most favorable to Neogen, support a finding that NGS purposefully availed itself of the privilege of doing business in Michigan.
The second
Mohasco
requirement for the exercise of personal jurisdiction — that “the cause of action must arise from the defendant’s activities [in the forum state]” — is also satisfied in the present case.
Mohasco,
Finally, Neogen has alleged sufficient facts to present a prima facie case regarding the third
Mohasco
requirement — that “the acts of the defendant or consequences caused by the defendant must have a substantial enough connection with the forum state to make the exercise of jurisdiction over the defendant reasonable” — because NGS’s 14 yearly sales in Michigan constitute a “continuous and systematic” part of its business.
Id.; Int’l Shoe,
NGS’s contact with Michigan customers through the mail and the wires is significant because it constitutes the doing of business there, rather than simply the exchange of information.
Sifers v. Horen,
Because NGS knew that it was doing business with Michigan customers, and performed part of its services in Michigan by mailing test results there and providing special passwords to Michigan customers,
*893
NGS could reasonably anticipate being haled into a court in Michigan. Neogen has therefore overcome NGS’s due process challenge by establishing a prima facie case that the exercise of personal jurisdiction over NGS by a court in Michigan does not offend “traditional notions of fair play and substantial justice.”
Int’l Shoe,
We recognize, of course, that this case comes to us in the context of a dismissal pursuant to Rule 12(b)(2) of the Federal Rules of Civil Procedure. This means that all of the facts stated above have been taken from Neogen’s complaint, and that all of these facts have been construed in the light most favorable to Neogen.
Serras v. First Tenn. Bank Nat’l Ass’n,
III. CONCLUSION
For all of the reasons set forth above, we REVERSE the judgment of the district court and REMAND the case for further proceedings consistent with this opinion.
