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121 F.4th 661
8th Cir.
2024
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Background

  • Major Brands, Inc., a large Missouri liquor distributor, was the exclusive Missouri distributor for Jägermeister (supplied by Mast-Jägermeister US, Inc. or MJUS) for over 40 years without a written distribution contract.
  • In 2018, MJUS terminated Major Brands and appointed Southern Glazers Wine and Spirits, which had recently entered a national distribution agreement with MJUS, as Jägermeister’s new exclusive Missouri distributor.
  • Major Brands sued MJUS and Southern Glazers, alleging wrongful termination under Missouri franchise law, tortious interference, and conspiracy to violate Missouri franchise law.
  • The jury found for Major Brands on multiple claims, awarding $11.75 million, and the district court denied defendants’ motions for judgment as a matter of law or a new trial.
  • On appeal, the Eighth Circuit found that the jury instructions misstated the law regarding the meaning of a "community of interest" under Missouri’s Franchise Act and reversed and remanded for a new trial.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Was the relationship a protected franchise? The MJUS-Major Brands relationship qualified as a franchise under Missouri law. The relationship lacked the legal "community of interest" needed for franchise protection. Jury instruction misstated "community of interest"; must assess economic dependence.
Correct jury instruction on "community of interest"? Investments in the Jägermeister brand sufficed to show community of interest. Instruction should require substantial franchise-specific, not brand-specific, economic dependence. Jury should consider distributor’s economic dependence, not just brand-specific investment.
Award and attorney's fees to Major Brands Entitled based on jury verdict under Missouri franchise law. Invalid given legal errors in jury instructions on key elements. Verdict and award vacated due to legal error; remanded for new trial.
Application of general vs. liquor-specific franchise definition Only liquor-specific definition should apply. Both general and liquor-specific definitions required by statute and precedent. Both definitions apply under binding precedent (Shelton case).

Key Cases Cited

  • High Life Sales Co. v. Brown-Forman Corp., 823 S.W.2d 493 (Mo. banc 1992) (discussed purpose of Missouri franchise law, to protect against unequal bargaining power)
  • Missouri Beverage Co. v. Shelton Bros., 669 F.3d 873 (8th Cir. 2012) (established test for "community of interest" in Missouri franchise law)
  • Cooper Distributing Co. v. Amana Refrigeration, Inc., 63 F.3d 262 (3d Cir. 1995) (developed two-part test for community of interest in franchise law)
  • Frieburg Farm Equip., Inc. v. Van Dale, Inc., 978 F.2d 395 (7th Cir. 1992) (interpreted "community of interest" for franchise status)
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Case Details

Case Name: Major Brands, Inc. v. Mast-Jagermeister US, Inc.
Court Name: Court of Appeals for the Eighth Circuit
Date Published: Nov 8, 2024
Citations: 121 F.4th 661; 22-2979, 22-3067
Docket Number: 22-2979, 22-3067
Court Abbreviation: 8th Cir.
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    Major Brands, Inc. v. Mast-Jagermeister US, Inc., 121 F.4th 661