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Bower v. AT&T Mobility, LLC
196 Cal. App. 4th 1545
Cal. Ct. App.
2011
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Background

  • Bower sued AT&T for misrepresentation and related claims over paying $15.50 tax on the undiscounted price of a discounted cell phone tied to a service agreement.
  • Regulation 1585 allows retailers to report tax on the unbundled price and may collect tax reimbursement from customers.
  • Bower alleged AT&T falsely claimed the tax was mandatory and that the retailer must pass on the full tax.
  • AT&T demurred on grounds including tax collection barred by constitutional provisions, safe harbor immunity, lack of reliance, and standing.
  • The trial court sustained the demurrers to the first and second amended complaints, then judgment was entered for AT&T.
  • Appellant appeals challenging these rulings and seeks damages, restitution, and declaratory relief.
  • The appellate court affirmed the judgment, ruling the second amended complaint failed to plead injuries in fact and other required elements.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether Bower's second amended complaint states a section 17200 claim Bower alleges discretionary tax reimbursement and misrepresentation caused injury AT&T argues no injury in fact and misrepresentation insufficient No; injury in fact missing; demurrer upheld
Whether Bower's CLRA claim is viable without tangible injury Misrepresentation about mandatory taxes caused harm No tangible increased cost; CLRA requires injury No; CLRA claim fail for lack of injury in fact
Whether Bower's section 17500 false advertising claim survives AT&T falsely advertised mandatory taxes No economic injury shown tied to advertising No; injury in fact not pleaded
Whether common law fraud claim can be sustained without pleaded damages Fraudulent misrepresentation caused reliance and harm Damages not pled; reliance insufficient No; failure to plead injury/damages defeats fraud claim
Whether constitutional tax-prohibition precludes the suit (Art. XIII, §32) Action not about refunds; seeks damages for misrepresentation Prohibition applies to tax refund actions against retailers Not resolved as decisive ground; court sustains demurrer on pleading grounds; issue acknowledged as pending elsewhere

Key Cases Cited

  • Kwikset Corp. v. Superior Court, 51 Cal.4th 310 (Cal. 2011) (standing requires injury in fact and causal link to unfair practice)
  • Meyer v. Sprint Spectrum L.P., 45 Cal.4th 634 (Cal. 2009) (CLRA injury must be tangible; not just opportunity costs)
  • Peterson v. Cellco Partnership, 164 Cal.App.4th 1583 (Cal. App. 2008) (economic injury required for standing under §17200)
  • Buckland v. Threshold Enterprises, Ltd., 155 Cal.App.4th 798 (Cal. App. 2007) (provision of CLRA requires actual damages; deception alone not enough)
  • City of Atascadero v. Merrill Lynch, Pierce, Fenner & Smith, Inc., 68 Cal.App.4th 445 (Cal. App. 1998) (fraud elements and need for justifiable reliance and damages)
Read the full case

Case Details

Case Name: Bower v. AT&T Mobility, LLC
Court Name: California Court of Appeal
Date Published: Jun 29, 2011
Citation: 196 Cal. App. 4th 1545
Docket Number: No. B223364
Court Abbreviation: Cal. Ct. App.