W. Va. Code § 61-3A-2

Evidence.

  1. (a) Evidence of stated price or ownership of merchandise may include, but is not limited to:

    1. (1) The actual merchandise alleged to have been shoplifted; or
    2. (2) The unaltered content of the price tag or marking from such merchandise; or
    3. (3) Properly identified photographs of such merchandise.
  2. (b) Any merchant may testify at a trial as to the stated price or ownership of merchandise, as well as to other matters pertaining to the case.
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