(g) The board may, after notice and opportunity for hearing, deny or refuse to renew, suspend, or revoke the license, certificate, or permit of, impose probationary conditions upon or take disciplinary action against, any licensee, certificate holder, or permittee for any of the following reasons once a violation has been proven by a preponderance of the evidence:
- (1) Obtaining a license, certificate, or permit by fraud, misrepresentation or concealment of material facts;
- (2) Being convicted of a felony or other crime involving moral turpitude;
- (3) Being guilty of unprofessional conduct which placed the public at risk;
- (4) Intentional violation of a lawful order;
- (5) Having had an authorization to practice optometry revoked, suspended, other disciplinary action taken, by the proper authorities of another jurisdiction;
- (6) Having had an application to practice optometry denied by the proper authorities of another jurisdiction;
- (7) Exceeded the scope of practice of optometry;
- (8) Aiding or abetting unlicensed practice;
- (9) Engaging in an act while acting in a professional capacity which has endangered or is likely to endanger the health, welfare, or safety of the public; or
(10) False and deceptive advertising; this includes, but is not limited to, the following:
- (A) Advertising “free examination of eyes”, or words of similar import and meaning; or
- (B) Advertising frames or mountings for glasses, contact lenses, or other optical devices which does not accurately describe the same in all its component parts.