Wis. Admin. Code § Trans 175.01
Except in accordance with the following rules, no rental company, as defined herein, shall engage in the business of renting to others any motor vehicles when operated under lessor permits issued pursuant to the provisions of s. 194.04 (3) (c), Stats., and which are to be operated upon the public highways of Wisconsin.
History: Cr. Register, July, 1962, No. 79, eff. 8-1-62; am. Register, April, 1970. No. 172, eff. 5-1-70; renum. from PSC 65.01, Register, October, 1982, No. 322, eff. 11-1-82; correction made under s. 13.92 (4) (b) 7., Stats., Register March 2012 No. 675.