1. (1) Purpose. The purpose of this section is to set forth the requirements for the registration and sales activities of wine collectors.

2. (2) Definitions. For purposes of this section and ss. 125.02 (23) and 125.06 (11m), Stats., “wine collector” means an individual who collects and holds or intends to collect and hold producer-sealed bottles or containers of wine and is registered with the division as a collector of wine.

   Note: Wine collector registrations may be addressed to Division of Alcohol Beverages, PO Box 8934, Madison, Wisconsin 53708-8934.

3. (3) Wine sales by wine collectors.

   1. (a) A wine collector may sell to any other wine collector producer-sealed bottles or containers of wine held by the selling wine collector for at least 8 years, if the selling wine collector files a written notice of the sale with the division at least 30 days prior to the sale. The notice of sale shall contain all of the following information:

      1. 1. The date and location of the sale.
      2. 2. The date the wine was originally purchased by the selling wine collector.
      3. 3. A description of the transaction, including the quantity and price of the wine to be sold.
      4. 4. The name and address of an agent, consignee, lienor, or broker contracted to sell the wine by the selling wine collector, and a copy of any contract entered into between the selling wine collector and the agent, consignee, broker, or lienor.
   2. (b) No more than one sale in any 12-month period shall be conducted by a wine collector under this subsection.
   3. (c) A wine collector conducting a sale under this subsection shall provide purchase invoices or any other information as requested by the division to verify that the requirements described in s. 125.06 (11m), Stats., have been met.

4. (4) Electronic filing. A wine collector shall file the notice of sale required under sub. (3) (a) by emailing the division.

   Note: A notice of sale may be emailed to DORAlcohol@wisconsin.gov.

History

History: EmR2419: emerg. cr., eff. 12-14-24; CR 25-050: cr. Register December 2025 No. 840, eff. 1-1-26.