Sales Price | Midpage11.26Other taxes, fees, and charges in taxable sales price and purchase price.11.27Maintenance contracts, insurance, and warranties.11.28Gifts and other advertising specialties.11.29Leases, licenses and rentals of tangible personal property and items, property and goods under s. 77.52 (1) (b), (c), and (d), Stats.11.30Credit sales, bad debts and repossessions.11.32“Sales price” and “purchase price.”