Wis. Admin. Code § PSC 140.03 – Application and information.

(1) Application. The utility shall apply to this commission for a certificate of authority as above required before acquisition is completed or construction started on any of the facilities for which such certificate is required. The application shall contain:
1. (a) description of the project,
2. (b) gross estimated cost,
3. (c) cost of facilities that may be retired,
4. (d) reason for the construction,
5. (e) effect of construction on revenues and expenses.
(2) Commission action. If upon consideration of the application, together with any supplemental information and objections, the commission shall be satisfied that public convenience and necessity require the project as proposed, it will so find and certify without public hearing. Otherwise, the commission will hold public hearing thereon and thereafter will grant or deny the application, in whole or in part, subject to such conditions as the public interest and public convenience and necessity may be found to warrant and require.