Wis. Admin. Code § PSC 140.02
(1) Unless and until the commission shall have certified that the same is required by public convenience and necessity, no public heating utility shall acquire, construct (or materially change through reconstruction), install, or place in utility operation:
(2) Unless and until the commission shall have certified that the same is required by public convenience and necessity, no utility other than a heating utility shall construct (or materially change through reconstruction), install, or place in operation: