Wis. Admin. Code § ATCP 72.04 – License holder qualifications.

To qualify for a license, an applicant shall do all of the following:

(1) License Holder. Be the person that is legally responsible for the operation of a lodging facility.
(2) Payment for fees. Pay the applicable license fees pursuant to s. ATCP 72.08 Table A or B at the time the application is submitted.
Note: A person should consult with other local governmental authorities that may also require a license or permit to operate a lodging facility before submitting an application to the department or its agent.