Wis. Admin. Code § ATCP 40.42
The department may review a permit application to the extent that it deems appropriate, based on product uses, content, labeling, and performance claims. The department may do all of the following as part of its review:
(3) Review labeling statements, including statements related to product contents and performance, to determine whether they are accurate, truthful, and properly substantiated.
Note: For example, the department may review performance claims such as the following:
• “Product X helps develop stronger, deeper root systems to help plants fight against minor diseases and insect infestations.”
• “Product X will provide plant nutrients needed to give your lawn a golf course look.”
History: CR 04-140: cr. Register September 2005 No. 597, eff. 10-1-05.