1. (1) Prohibition. Except as provided in sub. (2), no seller may sell a consumer good or service in an emergency area during an emergency period at a price that is more than 15% above the highest price at which the seller sold like consumer goods or services to like customers in the relevant trade area during the 60-day period immediately preceding the emergency declaration.

2. (2) Exemptions. The prohibition in sub. (1) does not apply to a sale if, at the time of sale, the seller possesses and relies upon accurate information that demonstrates any of the following:

   1. (a) The selling price does not exceed the seller’s cost plus normal markup.
   2. (b) The selling price is required by law.
   3. (c) The emergency declaration directly or impliedly exempted the sale from coverage under the emergency declaration.

History

History: CR 07-004: cr. Register December 2008 No. 636, eff. 1-1-09.