- 1. No school may use the seal of the Commonwealth in any advertisement, publication, or document, including diplomas, certificates, and other awards.
2. The advertisement of a school shall be in a form and manner that is free from misrepresentation, deception, or fraud and shall conform to the following:
- a. The complete school name as listed on the license to operate shall be used in all publicity, publications, or promotions or for marketing purposes.
- b. Advertisement shall not expressly or by implication indicate by any means that the license to operate represents an endorsement by the Virginia Department of Education or the Board of Education.
- c. No fraudulent or misleading statement shall be in print or nonprint about the school's admission policy, tuition and fees; programs and services; size and location; or any other information concerning the school.
- d. Endorsements, commendations, or recommendations by students, individuals, manufacturers, business establishments, or organizations are prohibited except with their written consent and without any offer of financial compensation.
- e. The accrediting agency shall be named using its official title if accreditation is used as part of a school's promotional materials.
- 3. Prospective applicants may advertise projected services and staff positions while in the application process but shall not misrepresent licensure status and shall not enroll students prior to receiving a license to operate from the Superintendent of Public Instruction.
The following provisions consistent with § 22.1-325 of the Code of Virginia regarding advertisement of a school shall apply:
Statutory Authority
§§ 22.1-16 and 22.1-321 of the Code of Virginia.
Historical Notes
Derived from Virginia Register Volume 31, Issue 24, eff. August 26, 2015.