1. 1. Knowledge of marketing processes and the environment; management and supervision; economics; merchandising and operations; advertising and promotion; sales and selling; communication theory and techniques; consumer behavior; international or global marketing; finance; accounting or marketing mathematics; and technology applications through a variety of educational and work experiences;
2. 2. Knowledge of skills and principles common across the marketing pathways: channel management; marketing-information management; market planning; pricing; product and service management promotion; and selling;
3. 3. Ability to plan, develop, and administer a comprehensive marketing program for high school students and adults;
4. 4. Ability to organize and use a variety of instructional methods and techniques for teaching youths and adults;
5. 5. Ability to conduct learning programs that include a variety of career objectives and recognize and respond to individual differences in students;
6. 6. Ability to assist learners of different abilities in developing skills needed to qualify for further education and employment;
7. 7. Knowledge of occupational skill development and career planning for opportunities in marketing, merchandising, hospitality, and management;
8. 8. Knowledge and skills necessary to teach leadership skills, organize and manage an effective co-curricular student organization, such as DECA and implement the organization's activities as an integral part of instruction;
9. 9. Application of and proficiency in grammar, usage, and mechanics and their integration in writing;
10. 10. Understanding of and proficiency in pedagogy to incorporate writing as an instructional and assessment tool for candidates to generate, gather, plan, organize, and present ideas in writing to communicate for a variety of purposes;
11. 11. Application of and proficiency in instructional technology and current technological applications as these relate to marketing functions;
12. 12. Demonstration and integration of workplace readiness skills in the classroom and real-world activities;
13. 13. Ability to plan, deliver, and manage work-based learning methods of instruction, such as internship, job shadowing, cooperative education, mentorship, service learning, clinical, and youth apprenticeship; and
14. 14. Ability to apply mathematical operations to solve marketing problems.

The program in marketing shall ensure that the candidate has demonstrated the following competencies:

Statutory Authority

§§ 22.1-16 and 22.1-298.2 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 34, Issue 24, eff. August 23, 2018.