13 Va. Admin. Code § 6-20-280
Advertisers shall maintain a copy of all media advertising for a period of not less than 60 days after the expiration date of the advertisement. For the purposes of this section, the expiration date of the advertisement shall be the last date the advertisement runs or the expiration date of the advertised sale, whichever is later.
§ 36-85.18 of the Code of Virginia.
Derived from VR449-01-02 § 4.2, eff. April 1, 1994.