- A. Advertising may include, but is not limited to, print advertisements; radio and television advertisements; digital, electronic, and video advertisements; billboards; point of purchase materials; point-of-sale display materials; and Internet and social media.
- B. Any lottery retailer may use his own advertising materials unless the agency objects thereto. The agency shall develop written guidelines for such materials.
- C. The agency may provide information displays or other material to the retailer, who shall position the material so it can be seen easily by the general public.
- D. The agency may produce special posters, brochures or flyers describing various aspects of the lottery and provide these to lottery retailers to post or distribute.
Statutory Authority
§ 58.1-4007 of the Code of Virginia.
Historical Notes
Derived from VR447-01-2 § 1.6, eff. December 1, 1988; amended, Virginia Register Volume 6, Issue 6, eff. January 17, 1990; Volume 7, Issue 13, eff. April 24, 1991; Volume 8, Issue 24, eff. September 24, 1992; Volume 10, Issue 11, eff. March 23, 1994; Volume 13, Issue 3, eff. November 28, 1996; Volume 19, Issue 15, eff. May 7, 2003; Volume 28, Issue 26, eff. September 26, 2012; Volume 31, Issue 3, eff. November 5, 2014.