As used in this chapter, unless the context requires a different meaning:

1. 1. That the subscription or purchasing agreement will continue until the consumer cancels;
2. 2. The description of the cancellation policy that applies to the offer, including the information necessary to find the simple cancellation mechanism as described in subsection B of § 59.1-207.46;
3. 3. The recurring charges that will be charged to the consumer's credit or debit card or payment account with a third party as part of the automatic renewal plan or arrangement and that the amount of the charge may change, if that is the case, and the amount to which the charge will change, if known;
4. 4. Each deadline, by date or frequency, by which the consumer must act to prevent or stop the recurring charges;
5. 5. The length of the automatic renewal term or that the service is continuous, unless the length of the term is chosen by the consumer; and

6. 6. The minimum purchase obligation, if any.

   "Clear and conspicuous" or "clearly and conspicuously" means readily noticeable and readily understandable by ordinary consumers, including in the following ways:

7. 1. For a visual disclosure, "clear and conspicuous" means in larger type than the surrounding text, or in contrasting type, font, or color to the surrounding text of the same size, or set off from the surrounding text of the same size by symbols or other marks, in a manner that clearly calls attention to the language;
8. 2. For an audio disclosure, "clear and conspicuous" means in a volume and cadence sufficient to be readily audible and understandable;
9. 3. For any communication using an interactive electronic platform, such as a website or mobile application, "clear and conspicuous" means that the disclosure is unavoidable by the consumer, uses diction and syntax understandable to ordinary consumers, and appears in each language that would be reasonably expected to be used by ordinary consumers; and

10. 4. For print publications, "clear and conspicuous" means that the disclosure is presented in readable type and in plain language that is readily noticeable and readily understandable by an ordinary consumer.

    For a disclosure to be considered "clear and conspicuous," it cannot be contradicted or mitigated by, or inconsistent with, anything else in the communication to consumers. If a seller's representations or sales practices target a specific audience of consumers, such as individuals of a certain age or background, requirements for comprehension by ordinary consumers shall be satisfied if met both for the general audience of consumers and separately for the specific audience of consumers targeted by the seller.

    "Consumer" means (i) any individual who seeks or acquires, by purchase or lease, any goods, services, money, or credit for personal, family, or household purposes or (ii) any small business that seeks or acquires, by purchase or lease, any goods, services, money, or credit for business purposes.

    "Continuous service" means a plan or arrangement in which a subscription or purchasing agreement continues until the consumer cancels the service.

    "Seller" means any person selling, offering, charging for, or otherwise marketing a good or service with automatic renewal or continuous service features.

    "Small business" means a business that is at least 51 percent independently owned and controlled by one or more individuals, or in the case of a cooperative association organized pursuant to Chapter 3 (§ 13.1-301 et seq.) of Title 13.1 as a nonstock corporation, is at least 51 percent independently controlled by one or more members, who are U.S. citizens or legal resident aliens and, together with affiliates, has 250 or fewer employees or annual gross receipts of $10 million or less averaged over the previous three years. One or more of the individual owners or members shall control both the management and daily business operations of the small business.

"Automatic renewal" means a plan or arrangement in which a paid subscription or purchasing agreement is automatically renewed at the end of a definite term for a subsequent term of more than one month.

"Automatic renewal offer terms" means the following clear and conspicuous disclosures:

2018, c. 704; 2023, c. 288; 2024, c. 452; 2026, cc. 931, 932.