1. A. A public adjuster shall be fair and honest in all respects in any communications with a policyholder and with an insurer or its representatives.

2. B. No person except a public adjuster duly licensed under this article shall:

   1. 1. Accept a commission, fee, or other compensation for investigating or settling claims;
   2. 2. Prepare, complete, or file an insurance claim on behalf of a policyholder;
   3. 3. Aid or act on behalf of a policyholder in negotiating for or effecting the settlement of a claim for loss or damage covered by an insurance contract;
   4. 4. Advertise for employment as a public adjuster; or
   5. 5. Solicit, investigate, or adjust a claim on behalf of a public adjuster or a policyholder.
3. C. No public adjuster shall have a financial interest in any aspect of a policyholder's claim other than the salary, fee, commission, or compensation that may be established in the written contract between the policyholder and the public adjuster. For the purposes of this subsection, "financial interest" includes participation by a public adjuster, directly or indirectly, in the reconstruction, repair, or restoration of damaged property that is the subject of a claim adjusted by that public adjuster.

4. D. No public adjuster shall:

   1. 1. Refer or direct a policyholder needing repairs or other services in connection with a loss to any person in which the public adjuster has an ownership interest nor to any person who will or is reasonably anticipated to provide the public adjuster with any direct or indirect compensation for the referral of any resulting business; or
   2. 2. Adjust a claim in which the policyholder has assigned duties, rights, or benefits contrary to § 38.2-2131 to a contractor or other vendor.
5. E. No public adjuster shall prevent or attempt to dissuade a policyholder from communicating with an insurer, the insurer's adjuster, an independent adjuster representing the insurer, an attorney, or any other person regarding the settlement of the policyholder's claim.
6. F. The public adjuster's full consideration for the public adjuster's services shall be stated in the written contract with the policyholder. If the consideration is based on a share of the insurance proceeds, the exact percentage shall be specified.
7. G. Any choice of counsel to represent the policyholder shall be made solely by the policyholder.
8. H. No public adjuster shall settle a claim unless the terms and conditions of the settlement are approved by the policyholder in writing.
9. I. No public adjuster shall acquire any interest in salvage property except with the express written permission of the policyholder after settlement with the insurer.
10. J. No public adjuster shall permit an unlicensed employee or representative of the public adjuster to conduct business for which a license is required under this article.
11. K. No public adjuster shall act as a company adjuster or independent adjuster on the same claim.
12. L. No public adjuster shall enter into a contract or accept a power of attorney that vests in the public adjuster the effective authority to choose the persons who shall perform repair work.
13. M. No public adjuster shall solicit or attempt to solicit a client during the progress of a loss producing occurrence as covered by the insurance contract.
14. N. No public adjuster shall solicit a client for employment from 8:00 p.m. to 8:00 a.m. daily.
15. O. A public adjuster shall notify, in writing, the policyholder or claimant in advance of the name and location of any proposed contractor, architect, engineer, or similar professional before any bid or proposal by any of these persons may be used by the public adjuster in estimating the loss. The policyholder or claimant may exercise veto power of any of these persons, in which case that person shall not be used in estimating costs.
16. P. A public adjuster shall ensure that any professional used in formulating estimates, the practice of whose profession in the Commonwealth requires a license issued pursuant to Title 54.1, including any architect or engineer as defined in § 54.1-400 and any contractor as defined in § 54.1-1100, holds a current license from the appropriate licensing authority of the Commonwealth.
17. Q. No person shall advertise or promise to pay or rebate all or any portion of any insurance deductible as an inducement to the sale of the services of a public adjuster. As used in this subsection, the term "promise to pay or rebate" includes (i) granting any allowance or offering any discount against the fees to be charged, including, but not limited to, an allowance or discount in return for displaying a sign or other advertisement at the policyholder's premises or (ii) paying the policyholder or any person directly or indirectly associated with the property any form of compensation, gift, prize, bonus, coupon, credit, referral fee, or other item of monetary value for any reason.
18. R. No public adjuster shall engage in any activity that may reasonably be construed as a conflict of interest, including soliciting or accepting any remuneration of any kind or nature, directly or indirectly, except as set forth in a public adjusting contract with a policyholder.
19. S. No public adjuster shall pay or receive, directly or indirectly, any kickback, rebate, commission, thing of value, or other payment pursuant to any agreement or understanding, oral or otherwise, incident to a public adjusting contract. For the purposes of this section, "thing of value" means any payment, advance, funds, loan, service, or other consideration.
20. T. No public adjuster may act as an appraiser or umpire pursuant to the appraisal provisions of an insurance policy if that public adjuster or the public adjuster's firm is adjusting or has adjusted all or any part of the claim on property subject to that appraisal provision.
21. U. No public adjuster shall advise a policyholder to accept a settlement when the settlement would be disadvantageous to the policyholder or when repairs are not fully completed.

2012, cc. 734, 735; 2019, c. 627; 2022, c. 188; 2026, c. 142.