1. (1) A supplier may not use a mental health chatbot to advertise a specific product or service to a Utah user in a conversation between the Utah user and the mental health chatbot unless the mental health chatbot:

   1. (a) clearly and conspicuously identifies the advertisement as an advertisement; and

   2. (b) clearly and conspicuously discloses to the Utah user any:

      1. (i) sponsorship;
      2. (ii) business affiliation; or
      3. (iii) agreement that the supplier has with a third party to promote, advertise, or recommend the product or service.

2. (2) A supplier of a mental health chatbot may not use a Utah user's input to:

   1. (a) determine whether to display an advertisement for a product or service to the Utah user, unless the advertisement is for the mental health chatbot itself;
   2. (b) determine a product, service, or category of product or service, to advertise to the Utah user; or
   3. (c) customize how an advertisement is presented to the Utah user.
3. (3) This section does not prohibit a mental health chatbot from recommending that a Utah user seek counseling, therapy, or other assistance from a licensed professional, including a specific licensed professional.

Enacted by Chapter 269, 2025 General Session