1. (1) It is unlawful for a lawyer referral consultant or another person to:

   1. (a) make, cause, or allow to be made a false or misleading statement to a client or prospective client while providing or soliciting services to that client or prospective client;
   2. (b) make, cause, or allow to be made a guarantee or promise to a client or prospective client, unless the guarantee or promise is in writing and there is basis in fact for making the guarantee or promise;
   3. (c) charge a client a fee for referral of the client to another person for services that the lawyer referral consultant cannot or will not provide to the client;

   4. (d) communicate with a prospective client for the purpose of obtaining or referring business if the communication concerns a disaster, or an action for personal injury or wrongful death, unless:

      1. (i) the disaster, injury, or death occurred more than 30 days before the communication;
      2. (ii) the prospective client is a person who has a prior familial, prior personal, or prior professional relationship with the lawyer to be referred, the lawyer referral consultant, or the person communicating with the prospective client;
      3. (iii) the prospective client initiates the communication; or
      4. (iv) a third party who has a prior familial or prior close personal relationship with the prospective client requests the communication;
   5. (e) represent that the division or the state endorses or approves the lawyer referral consultant;
   6. (f) omit from a filing with the division a material statement of fact that this chapter or a rule the division makes in accordance with this section requires; or
   7. (g) include in a filing with the division a material statement of fact that the lawyer referral consultant or the lawyer referral consultant's principal knows or should know is false, deceptive, inaccurate, or misleading.
2. (2) A lawyer referral consultant may not translate a document or other information in a way that falsely represents or implies that the lawyer referral consultant is an attorney.

Amended by Chapter 95, 2026 General Session