1. (1) A motor vehicle manufacturer may collect personal data for the purpose of improving the motor vehicle manufacturer's product if the motor vehicle manufacturer:

   1. (a) collects only the minimum personal data necessary to accomplish the purpose; and
   2. (b) uses the personal data only for internal product improvement purposes.
2. (2) Personal data collected in accordance with Subsection (1) is not subject to the consent requirements of Section 13-61-302.

3. (3) Section 13-61-302 does not apply to personal data that a vehicle data collection system:

   1. (a) collects solely for the purpose of:

      1. (i) vehicle safety, including airbag deployment, operational safety, passenger safety, collision avoidance, or other safety features required by federal law;
      2. (ii) vehicle operation, including engine control, battery level, transmission operation, or other mechanical functions necessary to operate the motor vehicle; or
      3. (iii) compliance with a federal or state law, rule, or regulation; or
   2. (b) processes temporarily and does not transmit outside the motor vehicle or store for longer than necessary.

Enacted by Chapter 193, 2026 General Session