The director may:

1. (1) in accordance with Title 63G, Chapter 3, Utah Administrative Rulemaking Act, issue rules to administer and enforce a chapter or section listed in Section 13-2-102;
2. (2) investigate conduct governed by the laws the division administers and enforces;
3. (3) take administrative and judicial action against a person that violates the division rules and the laws the division administers and enforces, including the issuance of cease and desist orders;
4. (4) coordinate, cooperate, and assist with business and industry desiring or attempting to correct unfair business practices between competitors;
5. (5) provide consumer information and education to the public and assist an organization that provides consumer information and education to the public; and
6. (6) coordinate with, assist, and utilize the assistance of federal, state, and local agencies in the performance of the director's duties and the protection of the public.

Renumbered and Amended by Chapter 95, 2026 General Session