(1)(a) The board may engage in advertising and sales promotion programs to create new or larger markets for cherries grown in Utah.
(b) Marketing programs;
- (i) shall promote the sale of cherries without any reference to a particular brand or trade name; and
- (ii) may not use false or unwarranted claims on behalf of cherries or disparage the quality, value, sale, or use of any other agricultural commodity.
- (2) The board may conduct research projects and experiments to improve the quality, size, health, and general conditions of growing cherries in Utah.
- (3) Labeling, marketing, or branding of cherries may not conflict with any rules of the department or state law.
- (4) The board shall cooperate with any other state or federal agency to consider activities that may benefit this rule or marketing order.
- (5) The duties of the board shall be administrative only and may include only the acts mentioned in this rule.
- (6) With the commissioner's approval, the board may establish policies necessary and incidental to the administration of this rule.
- (7) The board shall conduct all meetings in accordance with Title 52, Chapter 4, Open and Public Meetings Act.
KEY: promotions, marketing order, Red Tart Cherries, Sour Cherries, marketing assessments, cherry marketing order
Date of Last Change: February 11, 2026
Notice of Continuation: March 21, 2022
Authorizing, and Implemented or Interpreted Law: 4-2-103(1)(e)