(1) A licensee may not use any name that:
- (a) is misleading or deceptive;
- (b) is likely to be mistaken for another licensee already in business; or
- (c) implies association or connection with any other organization where actual bona fide association or connection does not exist.
- (2) "Insurance consulting," "insurance consultants" or similar words shall only be used if the licensee is licensed as a consultant.
- (3) A licensee shall be licensed using the licensee's legal name.
- (4) A licensee may use its legal name or an assumed name if the commissioner is notified.
KEY: insurance, unfair marketing practices, misleading names
Date of Last Change: January 10, 2022
Notice of Continuation: March 13, 2023
Authorizing, and Implemented or Interpreted Law: 31A-2-201; 31A-23a-402; 31A-23a-110