- (1) The format and content of any advertisement shall be complete and clear to avoid deceiving or misleading the reader, viewer, or listener.
(2) An advertisement of any insurance product or benefit must comply with:
- (a) Section 31A-23a-402; and
- (b) Rule R590-130, Rules Governing Advertisements of Insurance.
- (3) A health discount program operator must have an executed written agreement with a health discount program marketer before the health discount plan marketer markets, promotes, sells, or distributes a health discount program.
KEY: insurance, medical discount program
Date of Last Change: June 21, 2022
Notice of Continuation: October 31, 2022
Authorizing, and Implemented or Interpreted Law: 31A-1-103; 31A-2-201