1. (1) An issuer, directly or through its producers, shall:

   1. (a) establish marketing procedures to assure that any comparison of policies by its producers will be fair and accurate;
   2. (b) establish marketing procedures to assure excessive insurance is not sold or issued;
   3. (c) display prominently by type, in bold font, stamp, or other appropriate means on the first page of the policy: "Notice to buyer: This policy may not cover all of your medical expenses.";
   4. (d) inquire and otherwise make a reasonable effort to identify whether an applicant already has accident and health insurance and the types and amounts of any such insurance; and
   5. (e) establish auditable procedures for verifying compliance.

2. (2) In addition to the practices prohibited in Title 31A, Chapter 23a, Part 4, Marketing Practices, the following acts and practices are prohibited:

   1. (a) cold lead advertising;
   2. (b) high pressure tactics; or
   3. (c) twisting.
3. (3) The terms "Medicare Supplement," "Medigap," "Medicare wrap-around," or similar words may not be used unless the policy is issued in compliance with this rule.

KEY: insurance

Date of Last Change: September 29, 2025

Notice of Continuation: April 1, 2022

Authorizing, and Implemented or Interpreted Law: 31A-22-620