(1) An advertisement may not represent or imply that:
- (a) an insurer's claim settlement practice is liberal, generous, or similar; or
- (b) an insurer's claim settlement practice is or will be beyond the contract's actual terms.
- (2) An insurer may not mislead a consumer by advertising an unusual amount paid for a unique claim under an advertised policy.
- (3) An advertisement shall identify the source of any statistical information used in the advertisement.
KEY: insurance law
Date of Last Change: December 8, 2022
Notice of Continuation: August 18, 2025
Authorizing, and Implemented or Interpreted Law: 31A-2-201; 31A-23a-402