1. (1) An advertisement that is an invitation to contract shall disclose, in a manner that does not minimize or obscure the qualifying conditions, provisions regarding the following:

   1. (a) cancellation, renewability, and termination; and
   2. (b) modification of benefits, losses covered, or premiums.

2. (2) An advertisement may only use the term "noncancelable" to advertise a policy that:

   1. (a) the insured has the right to continue in force coverage by timely paying the policy's premiums; and
   2. (b) the insurer has no right to change provisions in the policy while the policy is in force.

3. (3) An advertisement may only use the term "guaranteed renewable" to advertise a policy that:

   1. (a) the insured has the right to continue in force by timely paying the policy's premiums; and
   2. (b) the insurer has no right to change provisions in the policy while the policy is in force, except that the insurer may make premium rate changes.

KEY: insurance law

Date of Last Change: December 8, 2022

Notice of Continuation: August 18, 2025

Authorizing, and Implemented or Interpreted Law: 31A-2-201; 31A-23a-402