1. (1)(a) Any information required to be disclosed under this rule shall be:

   1. (i) conspicuous and in close conjunction with the related statement; or

      1. (ii) under appropriate captions.

   2. (b)(i) The disclosure shall be prominent.

      1. (ii) The disclosure may not be:

         1. (A) minimized;
         2. (B) rendered obscure;
         3. (C) presented in an ambiguous fashion; or
         4. (D) intermingled within the context of the advertisement.
2. (2) Advertising materials shall be identified by a unique form number.
3. (3) Advertising materials reproduced in quantity shall be identified by form numbers or other identifying means that are sufficient to distinguish an advertisement from any other advertising material, policy, application, or other material used by the insurer or advertiser.

KEY: insurance law

Date of Last Change: December 8, 2022

Notice of Continuation: August 18, 2025

Authorizing, and Implemented or Interpreted Law: 31A-2-201; 31A-23a-402