1. (1) "Advertisement" means:

   1. (a) printed and published material;
   2. (b) audio or visual material;
   3. (c) descriptive literature used in direct mail, a newspaper, a magazine, a radio script, a TV script, a website, an email, a billboard, or similar displays;
   4. (d) a prepared sales talk, presentation, or material;
   5. (e) promotional material included with a policy when the policy is delivered; and
   6. (f) material used to solicit a renewal or reinstatement.
2. (2) "Invitation to contract" means an advertisement that describes one or more contract provisions for a specific insurance product.
3. (3) "Preneed funeral contract" means an agreement by or for an individual before that individual's death relating to the purchase or provision of specific funeral or cemetery merchandise or services.

Terms used in this rule are defined in Section 31A-1-301. Additional terms are defined as follows:

KEY: insurance law

Date of Last Change: December 8, 2022

Notice of Continuation: August 18, 2025

Authorizing, and Implemented or Interpreted Law: 31A-2-201; 31A-23a-402