(1) The purpose of this rule is to:
- (a) ensure that disclosures regarding benefits, limitations, and exclusions are clear and truthful; and
- (b) establish guidelines and standards of conduct to prevent unfair, deceptive, and misleading insurance advertising.
(2) This rule applies to:
- (a) an insurance advertisement intended for presentation, distribution, or dissemination in this state; or
- (b) an insurer or a person on the insurer's behalf who presents, distributes, or disseminates an advertisement in this state.
KEY: insurance law
Date of Last Change: December 8, 2022
Notice of Continuation: August 18, 2025
Authorizing, and Implemented or Interpreted Law: 31A-2-201; 31A-23a-402