1. (1) A content provider's rating method is acceptable when:

   1. (a) the content provider rates material harmful to minors with one of the following labels:

      1. (i) "XXX" in capital letters;
      2. (ii) "xxx" in lower case letters; or
      3. (iii) "-NFM-" which consists of the letters NFM in capital letters, immediately preceded and followed by a single hyphen, en dash, or em dash; and

   2. (b) the label described in Subsections R152-1a-4(1)(a)(i) through (iii) is placed in at least one of the following locations:

      1. (i) if the material harmful to minors is contained in an Internet website:

         1. (A) within the website's URL; or
         2. (B) within the first 300 characters of the website's HTML;

      2. (ii) if the material harmful to minors is contained in an email message:

         1. (A) in the email message's first 300 characters;
         2. (B) in the email message's subject line;
         3. (C) in the email message's return address; or
         4. (D) in any descriptive header in the email message; or

      3. (iii) if the material harmful to minors is contained in a chat room message or any other instant message:

         1. (A) within the chat room message or instant message's first 300 characters; or
         2. (B) within the personal identification of the chat room message or other instant message's sender.

KEY: Internet ratings, consumer protection

Date of Last Change: March 15, 2026

Notice of Continuation: March 12, 2026

Authorizing, and Implemented or Interpreted Law: 76-5c-403