The commission may not adopt rules restricting competitive bidding or advertising by a license holder except to prohibit false, misleading, or deceptive practices. Commission rules to prohibit false, misleading, or deceptive practices may not:

1. (1) restrict the use of any medium for advertising;
2. (2) restrict the use of a license holder's personal appearance or voice in an advertisement;
3. (3) relate to the size or duration of an advertisement by the license holder; or
4. (4) restrict the license holder's advertisement under a trade name.

Added by Acts 2017, 85th Leg., R.S., Ch. 963 (S.B. 1969), Sec. 1.01, eff. April 1, 2019.