1. (a) The comptroller by order may impose an administrative penalty against a purchaser of advertising required to comply with Section 161.123 who violates that section or a rule or order adopted under that section.
2. (b) The penalty for a violation may be in an amount not to exceed $5,000. Each day a violation continues or occurs is a separate violation for purposes of imposing a penalty.

3. (c) The amount of the penalty shall be based on:

   1. (1) the amount of fees due and owing;
   2. (2) attempted concealment of misconduct by the person who committed the violation;
   3. (3) premeditated misconduct by the person who committed the violation;
   4. (4) intentional misconduct by the person who committed the violation;
   5. (5) the motive of the person who committed the violation;
   6. (6) prior misconduct of a similar or related nature by the person who committed the violation;
   7. (7) prior written warnings or written admonishments from any government agency or official regarding statutes or regulations pertaining to the misconduct;
   8. (8) violation by the person who committed the violation of an order of the comptroller;
   9. (9) lack of rehabilitative potential or likelihood for future misconduct of a similar nature;
   10. (10) relevant circumstances increasing the seriousness of the misconduct; and
   11. (11) any other matter justice may require.
4. (d) The comptroller shall prescribe the procedure by which the comptroller may impose an administrative penalty under this section.
5. (e) A proceeding under this section is subject to Chapter 2001, Government Code.
6. (f) If the comptroller by order finds that a violation has occurred and imposes an administrative penalty, the comptroller shall give notice to the person of the comptroller's order. The notice must include a statement of the rights of the person to judicial review of the order.
7. (g) If the purchaser of advertising does not pay the amount of the penalty, the comptroller may refer the matter to the attorney general for collection of the amount of the penalty.
8. (h) A penalty collected under this section shall be deposited in the general revenue fund.

Added by Acts 1997, 75th Leg., ch. 671, Sec. 2.01, eff. Sept. 1, 1997.