The program shall promote and advertise the Texas wild-caught shrimping industry by:

1. (1) developing and maintaining a database of Texas shrimp wholesalers that sell Texas-produced shrimp;

2. (2) operating a toll-free telephone number to:

   1. (A) receive inquiries from persons who wish to purchase a particular type of Texas-produced shrimp; and
   2. (B) make information about the Texas wild-caught shrimping industry available to the public;
3. (3) developing a wild-caught shrimping industry marketing plan to increase the consumption of Texas-produced shrimp;
4. (4) educating the public about Texas-produced shrimp by providing publicity about the information in the program's database to the public and making the information available to the public through the department's toll-free telephone number and electronically through the Internet;
5. (5) promoting the Texas wild-caught shrimping industry; and
6. (6) promoting and marketing, and educating consumers about, Texas-produced shrimp using any other method the commissioner determines appropriate.

Added by Acts 2003, 78th Leg., ch. 265, Sec. 6, eff. June 18, 2003;

Acts 2003, 78th Leg., ch. 677, Sec. 4, eff. June 20, 2003.

Acts 2009, 81st Leg., R.S., Ch. 1052 (H.B. 4593), Sec. 5, eff. September 1, 2009.