(1) Manufactures may award discounts, concessions, coupons, or any other premium directly to consumers as sales promotions of their own products, if such sales promotions:
- (a) are not part of a scheme to give a particular retailer or wholesaler a competitive advantage over retailers and wholesalers generally; and
- (b) operate evenly among either retailers or wholesalers or both of them generally.
- (2) Any manufacturer engaging in a sales promotion as described in (1) above on the premises of a retailer or wholesaler shall either conduct the promotion through the manufacturer's own employee or place advertisements on the premises plainly stating that the promotion is conducted by the manufacturer.
Authority: T.C.A. §§67-1-102 and 47-25-311. Administrative History: Original rule certified June 7, 1974. Amendment filed April 30, 1975; effective May 30, 1975. Amendment filed April 15, 1987; effective July 29, 1987.