An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of non- comparable policies of other insurers, and shall not disparage competitors, their policies, services or business methods, and shall not disparage or unfairly minimize competing methods of marketing insurance.

Authority: T.C.A. §§56-1-701 and 56-2-301. Administrative History: Original rule certified June 10, 1974.