No dealer may use the term "free" or similar representations in advertising unless the advertiser complies with the federal trade commission's "Guide Concerning Use of the Word 'Free' and Similar Representations," 16 C.F.R. Part 251 (January 1, 1991).

Source: 18 SDR 203, effective July 1, 1992.

General Authority: SDCL 32-6B-63.

Law Implemented: SDCL 32-6B-63.