44 : 90 : 10 : 15 . Target audience -- Establishments and adult cardholders only -- Prohibition on advertising to practitioners. Advertisements must be targeted as directly as possible to other establishments, cardholders who are 21 years of age or older, and readers of medical publications. Advertisements may not target:

1. (1) Non-cardholders, including:

   1. (a) Suggesting a medical evaluation; or
   2. (b) Interacting with the public at events sponsored by the establishment;

2. (2) Anyone under the age of 21, including:

   1. (a) Depicting anyone under 21 years of age; or
   2. (b) Using cartoons, toys, or other products or images commonly associated with or marketed to individuals under 21 years of age; or
3. (3) Practitioners or health care facilities, other than advertising in medical publications.

Source: 48 SDR 40, effective October 5, 2021.

General Authority: SDCL 34-20G-72 (5)(i).

Law Implemented: SDCL 34-20G-72 (5).