S.C. Code Ann. Regs. 73-406 – Business and Trade Names; Private Security; Private Investigations.

1. Business and trade names used by licensed entities must be approved by SLED.
2. Materials, equipment, supplies and advertising used in connection with the entity may not imply affiliation with a law enforcement or other government agency.
3. The words “police”, “enforcement”, “bureau”, or “public safety” may not be used in connection with a licensed entity.
4. The word “investigation(s)” may not be used in connection with a business unless the entity is licensed as a private investigation business.
5. The words “security” or “protection” may not be used in connection with a business unless the entity is licensed as a private security entity.
6. Unless otherwise approved by SLED, licensed entities are prohibited from using or advertising any business name other than the name shown on the license issued by SLED.
7. All paid advertisement to the general public by a licensed company must include the SLED license number issued to the licensee. Business cards are exempt from this requirement.
8. Names and materials existing and/or approved by SLED before the effective date of this regulation are exempt from these restrictions for the life of the license, if renewed as required by law.

HISTORY: Added by State Register Volume 30, Issue No. 6, eff June 23, 2006.