1. (1) May not make any false, deceptive or misleading statement in the advertisement of a pet insurance policy.

2. (2) Shall disclose in any advertisement regarding a pet insurance policy a statement as to whether the pet insurer will reduce coverage or increase premiums based on:

   1. (i) the insured's claim history;
   2. (ii) the species or breed of the pet covered under the pet insurance policy;
   3. (iii) the age of the pet covered under the pet insurance policy; or
   4. (iv) a change in the geographic location of the insured.

A pet insurer: