- (a) A vignette, graphic or pictorial representation of a product on a pet food label shall not misrepresent the contents of the package.
- (b) The use of the word ‘‘proven’’ in connection with label claims for a pet food is prohibited unless scientific or other empirical evidence establishing the claim is first submitted to the Secretary for review.
- (c) No statement may appear upon the label of a pet food which makes false or misleading comparisons between that pet food and another pet food.
- (d) Personal or commercial endorsements are permitted on pet food labels where said endorsements are factual and not otherwise misleading.